ZIP 78736 - 860Z200US78736 — Demographic Snapshot (2023)

Overview

If you’re considering a move, investment, or business opportunity in ZIP 78736, located in the Austin, Texas area, this demographic and housing snapshot offers a clear picture of the community. With data from 2023, we’ve compiled key metrics on population, income, housing values, and racial composition to help homebuyers, real estate investors, small-business owners, and analysts make informed decisions. Whether you’re eyeing a family home, a rental property, or a commercial location, understanding ZIP 78736’s profile is the first step to aligning your goals with the local market.

Population & Households

ZIP 78736 is home to a population of 9,849 residents as of 2023. This moderate-sized community is spread across 4,302 households, indicating a mix of family and individual living arrangements. The total number of housing units stands at 4,539, suggesting a small buffer of vacant or seasonal properties. For those looking to settle or invest, this balance points to a stable residential area with room for growth or flexibility in housing options.

Income & Housing Costs

Financially, ZIP 78736 reflects a strong economic foundation with a median household income of $100,761. This figure suggests a community with significant purchasing power, which can be a draw for businesses targeting mid-to-upper-income customers. On the housing front, the median home value is $556,400, positioning this area as a higher-end market within the Austin region. For renters, the median rent is $1,849 per month, indicating a premium rental market that aligns with the area’s property values. These numbers highlight ZIP 78736 as a desirable yet costly location for both owning and renting.

Race & Ethnicity

The demographic makeup of ZIP 78736 shows a predominantly White population at 76.87%, with a notable Hispanic presence at 20.36%. Black and Asian communities represent smaller shares at 0.34% and 0.23%, respectively. This composition reflects a community with limited racial diversity but a significant cultural influence from its Hispanic residents. For businesses and investors, understanding this mix can help tailor services, marketing, or community engagement strategies to resonate with the local population.

Key Facts

• Total population in ZIP 78736: 9,849 residents in 2023.
• Total households: 4,302, supporting a mix of family and solo living.
• Total housing units: 4,539, with some availability beyond occupied homes.
• Median household income: $100,761, indicating strong local earning power.
• Median home value: $556,400, reflecting a premium real estate market.
• Median rent: $1,849, aligning with high housing costs in the area.
• Racial composition: 76.87% White, 20.36% Hispanic, with minimal Black (0.34%) and Asian (0.23%) representation.

What This Means for You

For homebuyers, ZIP 78736 offers a stable, affluent community with high property values. The median home price of $556,400 means you’ll need a robust budget, but the area’s median income of over $100,000 suggests a financially secure neighborhood with quality amenities. If you’re renting, expect to pay around $1,849 monthly, so plan accordingly for this premium market.

For investors and real estate agents, the data points to a strong market for high-value properties and rentals. With a small gap between total housing units (4,539) and households (4,302), there’s potential for flipping vacant properties or catering to seasonal residents. The high median rent also signals demand for quality rental units, ideal for buy-to-let strategies.

For small-business owners, the high median income of residents in ZIP 78736 is a green light for targeting mid-to-upscale markets. Retail, dining, or service-based businesses could thrive by catering to a demographic with disposable income. Additionally, the cultural mix, with a significant Hispanic population, offers opportunities to create inclusive offerings or marketing campaigns.

For analysts, the demographic and housing metrics of ZIP 78736 provide a foundation for deeper market studies. The limited racial diversity and high economic indicators could inform broader trends in suburban Austin areas, guiding policy or investment recommendations.

Run This Study Yourself

• Curious about other ZIP codes or want to dive deeper into ZIP 78736? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic data.
• Enter any ZIP code to access up-to-date population, housing, and income insights tailored to your needs.
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