ZIP 78738 - 860Z200US78738 — Demographic Snapshot (2023)

Overview

If you're considering a move, investment, or business opportunity in ZIP 78738, located in the vibrant Austin area of Texas, this demographic and housing snapshot offers a clear picture of what to expect. With data from 2023, we’ve compiled key metrics on population, income, housing, and diversity to help homebuyers, real estate investors, small-business owners, and analysts make informed decisions. Whether you're eyeing a family home, a rental property, or a commercial space, understanding ZIP 78738’s unique profile is the first step to success.

Population & Households

ZIP 78738 is home to a thriving community of 28,790 residents as of 2023. This population is spread across 11,320 households, indicating a robust residential base. With 11,907 total housing units in the area, there’s a slight surplus of homes compared to occupied households, which could signal availability for new buyers or renters. This balance between population and housing makes ZIP 78738 an attractive spot for those looking to settle in a growing yet manageable community near Austin’s dynamic urban core.

Income & Housing Costs

One of the standout features of ZIP 78738 is its strong economic profile. The median household income here is an impressive $169,911, reflecting a high-earning community with significant purchasing power. This income level supports a competitive housing market, where the median house value stands at $754,600. For renters, the median rent is $1,915 per month, which aligns with the area’s upscale nature. These figures suggest that ZIP 78738 caters to affluent residents and offers potential for high returns on real estate investments, though affordability may be a consideration for some buyers or tenants.

Race & Ethnicity

The demographic makeup of ZIP 78738 showcases a diverse yet predominantly white population. As of 2023, 68.53% of residents identify as white, while 14.5% are Asian, 11.62% are Hispanic, and 2.63% are Black. This mix reflects a community with cultural variety, which can be a draw for families and businesses seeking an inclusive environment. Understanding this composition can help tailor marketing strategies for small businesses or guide community engagement for new residents and investors.

Key Facts

• Total population in ZIP 78738: 28,790 residents.
• Total households: 11,320, supporting a strong residential base.
• Total housing units: 11,907, with some availability for new occupants.
• Median household income: $169,911, indicating high earning potential.
• Median house value: $754,600, reflecting a premium real estate market.
• Median rent: $1,915, consistent with an upscale rental market.
• Racial composition: 68.53% white, 14.5% Asian, 11.62% Hispanic, 2.63% Black.

What This Means for You

For homebuyers, ZIP 78738 offers a high-quality lifestyle backed by a strong median income and valuable properties. The median house value of $754,600 suggests a stable investment, though it requires significant financial readiness. Families will appreciate the community’s diversity and size, which balances suburban calm with access to Austin’s amenities.

For investors and real estate agents, the slight surplus of housing units (11,907 vs. 11,320 households) hints at opportunities for sales or rentals. The high median rent of $1,915 and house values indicate strong potential for returns, especially in a market driven by affluent residents. Focus on properties that cater to high-income renters or buyers to maximize profitability.

For small-business owners, the demographic diversity and high median income of $169,911 present a customer base with disposable income. Tailoring products or services to a culturally varied and affluent audience—whether through premium offerings or niche marketing—could yield success. Consider locations near residential hubs to capture local traffic.

For analysts, these metrics provide a foundation for deeper market studies. The income and housing cost data point to a premium market segment, while population diversity offers insights into community dynamics. Use this as a starting point for trend analysis or comparative studies with nearby ZIP codes.

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