ZIP 78744 - 860Z200US78744 — Demographic Snapshot (2023)

Overview

If you’re considering a move, investment, or business opportunity in ZIP 78744, located in the Austin, Texas area, this demographic and housing snapshot offers a clear picture of the community in 2023. With a population of over 51,000 and a diverse cultural makeup, this area presents unique opportunities and challenges for homebuyers, real estate investors, small-business owners, and analysts. Drawing from the latest data, this article breaks down key metrics on population, income, housing costs, and racial composition to help you make informed decisions.

Population & Households

ZIP 78744 is home to 51,069 residents, making it a sizable community within the Austin metro area. These individuals are distributed across 19,313 households, reflecting a mix of family units, singles, and shared living arrangements. The total number of housing units stands at 20,035, indicating a slight surplus of available homes or apartments compared to occupied households. This could suggest opportunities for buyers or renters looking to settle in the area, as well as potential inventory for investors to consider.

Income & Housing Costs

The median household income in ZIP 78744 is $78,474, a figure that positions the area as a moderately affluent community within the broader region. This income level supports a range of lifestyles and purchasing power, which is valuable for businesses targeting local consumers. On the housing front, the median home value is $307,000, reflecting a competitive yet accessible market for buyers in the Austin area. For renters, the median monthly rent is $1,516, which aligns with the income levels but may require careful budgeting for some households. These figures provide a solid baseline for assessing affordability and investment potential.

Race & Ethnicity

The demographic makeup of ZIP 78744 is notably diverse, offering a vibrant cultural landscape. The population is composed of 62.75% Hispanic residents, making this the predominant group in the area. White residents account for 22.75%, while Black residents make up 7.79%, and Asian residents represent 3.15%. This diversity can be a significant draw for businesses and individuals seeking an inclusive community, and it may influence local market demands, from food and retail to cultural services.

Key Facts

• Total population: 51,069 residents in 2023.
• Total households: 19,313, with a mix of family and individual setups.
• Total housing units: 20,035, suggesting some availability for new occupants.
• Median household income: $78,474, supporting moderate affordability.
• Median home value: $307,000, competitive for the Austin market.
• Median rent: $1,516 per month, a key consideration for renters.
• Racial composition: 62.75% Hispanic, 22.75% White, 7.79% Black, 3.15% Asian.

What This Means for You

For homebuyers, ZIP 78744 offers a diverse community with median home values at $307,000, which could be a reasonable entry point into the Austin market. The slight surplus of housing units (20,035 total versus 19,313 households) might mean less competition for available properties, but it’s wise to act quickly in a growing area. Investors and real estate agents can leverage the area’s population size and diversity to target rental properties or flips, especially with a median rent of $1,516 indicating steady demand. The income level of $78,474 suggests tenants can afford competitive rates. Small-business owners will find a culturally rich customer base of over 51,000 people, with a strong Hispanic presence (62.75%) that could shape product or service offerings—think authentic cuisine, bilingual services, or community-focused events. Analysts can use these metrics to benchmark ZIP 78744 against neighboring areas, identifying trends in housing affordability or demographic shifts.

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