ZIP Code 78746 (Austin, TX) — Demographics & Housing Data 2023

Overview

If you’re considering a move, investment, or business opportunity in the Austin area, ZIP code 78746 offers a compelling snapshot of affluence and opportunity. Located in the heart of Travis County, this area is known for its high quality of life and proximity to downtown Austin. This demographic and housing analysis for 2023 provides a clear picture of the population, income levels, housing costs, and diversity in 78746, helping homebuyers, real estate investors, small-business owners, and analysts make informed decisions.

Population & Households

As of 2023, ZIP 78746 is home to a population of 28,268 residents. This sizable community is distributed across 10,997 households, reflecting a strong residential base. With a total of 11,897 housing units in the area, there’s a modest buffer of available properties, which could indicate opportunities for buyers or investors looking to enter this market. The ratio of households to population suggests an average household size of roughly 2.6, pointing to a mix of families and smaller households in this desirable area.

Income & Housing Costs

One of the standout features of ZIP 78746 is its economic profile. The median household income stands at an impressive $183,028, positioning this area as one of the more affluent ZIP codes in the Austin region. This high income level supports a robust housing market, with a median house value of $1,352,500. For renters, the median rent is $2,097 per month, reflecting the premium cost of living in this sought-after location. These figures underscore the financial stability of the community, which can be a draw for businesses and investors seeking a high-net-worth customer base or stable property values.

Race & Ethnicity

The demographic makeup of ZIP 78746 offers insight into the community’s diversity. The population is predominantly White, accounting for 75.48% of residents. Hispanic or Latino individuals make up 11.27%, while Asian residents represent 8.23% of the population. Black or African American residents comprise 1.46%. This composition reflects a primarily White community with notable representation from Hispanic and Asian groups, which may influence cultural amenities, local businesses, and community dynamics in the area.

Key Facts

• Total population in ZIP 78746: 28,268 residents as of 2023.
• Total households: 10,997, indicating a strong residential presence.
• Total housing units: 11,897, suggesting some availability for new occupants.
• Median household income: $183,028, reflecting significant economic strength.
• Median house value: $1,352,500, a marker of a premium real estate market.
• Median rent: $2,097 per month, aligning with high living costs.
• Racial composition: 75.48% White, 11.27% Hispanic, 8.23% Asian, 1.46% Black.

What This Means for You

For homebuyers, ZIP 78746 represents a high-end market with substantial investment potential. The median house value of over $1.3 million signals a need for significant financial readiness, but it also suggests long-term value appreciation in a stable, affluent area. If you’re a buyer, consider working with local real estate experts to navigate this competitive landscape.

For real estate investors and agents, the combination of high property values and a median income of $183,028 points to a market with low risk of default and strong demand for luxury properties. The slight surplus of housing units (11,897 vs. 10,997 households) may offer opportunities for strategic purchases or rentals, especially with median rents at $2,097.

For small-business owners, the affluent demographic in 78746 is a goldmine for targeting high-income consumers. Whether you’re opening a boutique, restaurant, or service-based business, the disposable income in this area supports premium offerings. Additionally, the diversity in the population could guide culturally tailored products or marketing strategies.

For analysts, these metrics provide a benchmark for comparing 78746 to other Austin-area ZIP codes. The high income and property values, paired with a relatively homogenous racial makeup, paint a picture of exclusivity that may influence future development or policy decisions.

Run This Study Yourself

• Curious about other ZIP codes or want to dive deeper into 78746? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic and housing data.
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