ZIP 78746 - 860Z200US78746 — Demographic Snapshot (2023)

Overview

If you're considering a move, investment, or business opportunity in the Austin area, ZIP code 78746 offers a wealth of demographic and housing insights to inform your decision. Located in a desirable part of Travis County, this area is known for its affluent community and prime real estate. Using the latest 2023 data, this snapshot breaks down population trends, household income, housing costs, and racial composition to help homebuyers, real estate investors, small-business owners, and analysts understand what makes 78746 unique. Let’s dive into the numbers to see how this ZIP code can meet your needs.

Population & Households

In 2023, ZIP 78746 is home to a population of 28,268 residents. This sizable community is distributed across 10,997 households, reflecting a strong residential base. With a total of 11,897 housing units in the area, there’s a modest buffer of available properties beyond current household occupancy. This balance suggests a stable housing market with room for growth, which could appeal to those looking to settle or invest in this part of Austin. The average household size can be inferred as roughly 2.57 people, indicating a mix of families and smaller households that shape the community’s character.

Income & Housing Costs

One of the standout features of ZIP 78746 is its economic profile. The median household income here is an impressive $183,028, positioning this area as one of the more affluent ZIP codes in the region. This high earning power correlates with elevated housing costs, as the median house value stands at $1,352,500. For renters, the median monthly rent is $2,097, reflecting a premium rental market as well. These figures highlight 78746 as a high-end market, ideal for those with substantial budgets or investors seeking properties with strong appreciation potential. The cost of living here is notably above average, which shapes both the lifestyle and business opportunities in the area.

Race & Ethnicity

The demographic makeup of ZIP 78746 provides insight into the community’s cultural fabric. The population is predominantly White, accounting for 75.48% of residents. Hispanic or Latino individuals make up 11.27%, while Asian residents comprise 8.23%. Black or African American residents represent a smaller share at 1.46%. This composition reflects a largely homogeneous community with notable diversity in smaller segments, which could influence local businesses, schools, and cultural offerings. Understanding this breakdown helps buyers and businesses anticipate the social environment and customer base in 78746.

Key Facts

• Total population in ZIP 78746: 28,268 residents in 2023.
• Total households: 10,997, with an average size of approximately 2.57 people.
• Total housing units: 11,897, indicating some availability beyond current occupancy.
• Median household income: $183,028, signaling a high-income community.
• Median house value: $1,352,500, reflecting a premium real estate market.
• Median monthly rent: $2,097, aligning with the area’s upscale profile.
• Racial composition: 75.48% White, 11.27% Hispanic, 8.23% Asian, 1.46% Black.

What This Means for You

For homebuyers, ZIP 78746 represents a prestigious area with high property values and a strong community feel, ideal if you’re seeking an upscale lifestyle and can meet the financial threshold. The median house value of $1,352,500 suggests long-term value retention, though it requires significant investment upfront. Real estate investors and agents will find opportunities in a stable market with high demand, where properties are likely to appreciate over time due to the area’s affluence and limited housing stock relative to population. Small-business owners should note the high median income of $183,028, which indicates a customer base with disposable income—perfect for premium products or services, though high rents of $2,097 may impact operating costs. Analysts can use these metrics to benchmark 78746 against other Austin ZIP codes, identifying trends in wealth distribution and housing dynamics. Whether you’re buying, investing, or starting a business, these insights provide a clear picture of the opportunities and challenges in this market.

Run This Study Yourself

• Curious about other ZIP codes or want to dive deeper into 78746? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic and housing data.
• Enter any ZIP code to access up-to-date metrics on population, income, housing, and more, tailored to your specific interests.
• Use the insights to make informed decisions, whether you’re planning a move, investment, or business expansion in any area.