ZIP 78748 - 860Z200US78748 — Demographic Snapshot (2023)

Overview

If you’re considering a move, investment, or business opportunity in ZIP 78748, located in the vibrant Austin, Texas area, this demographic and housing snapshot offers a clear picture of the community in 2023. With a population of over 54,000 and a strong median household income, this area presents a blend of opportunity and diversity for homebuyers, real estate investors, small-business owners, and analysts. Let’s break down the key metrics to help you understand what makes ZIP 78748 unique and whether it aligns with your goals.

Population & Households

ZIP 78748 is home to a sizable population of 54,942 residents as of 2023. This community supports 24,500 households, reflecting a dynamic and active area with a mix of family and individual living arrangements. The total number of housing units stands at 25,694, indicating a slight surplus of available homes compared to occupied households. This balance suggests potential opportunities for buyers or renters looking to settle in a growing yet stable region.

Income & Housing Costs

Financially, ZIP 78748 stands out with a median household income of $107,652, pointing to a relatively affluent community with strong earning potential. This income level supports a robust housing market, where the median house value is $434,100. For those considering renting, the median rent is $1,711 per month, reflecting the area’s desirability and proximity to Austin’s economic opportunities. These figures suggest that while homeownership is a significant investment, the income levels in the area provide a solid foundation for affordability for many residents.

Race & Ethnicity

The demographic makeup of ZIP 78748 showcases a diverse community. The racial composition includes 48.93% White, 34.89% Hispanic, 5.44% Asian, and 5.24% Black residents, among other groups. This diversity contributes to a culturally rich environment, offering a welcoming atmosphere for families, professionals, and businesses catering to varied customer bases. Understanding this mix can help investors and business owners tailor their strategies to meet the needs of a multifaceted population.

Key Facts

• Total population: 54,942 residents in 2023, indicating a sizable and active community.
• Total households: 24,500, supporting a mix of family and individual living situations.
• Total housing units: 25,694, suggesting some availability for new residents or investors.
• Median household income: $107,652, reflecting strong earning potential in the area.
• Median house value: $434,100, positioning ZIP 78748 as a valuable real estate market.
• Median rent: $1,711, indicative of a competitive rental market near Austin.
• Diverse population: Nearly 35% Hispanic, alongside significant White, Asian, and Black communities.

What This Means for You

For homebuyers, ZIP 78748 offers a promising mix of affordability and value with a median home price of $434,100, backed by a strong median income of over $107,000. The slight surplus of housing units could mean less competition for available properties, though the rental market remains competitive at $1,711 monthly. If you’re looking for a diverse and growing community near Austin, this ZIP code checks many boxes.

For investors and real estate agents, the data points to a stable market with potential for growth. The combination of high median income and home values suggests that properties here hold strong long-term value, while the diversity of the population could attract a wide range of tenants or buyers. Consider focusing on properties that cater to families or young professionals drawn to the area’s economic opportunities.

For small-business owners, the demographic diversity and solid income levels in ZIP 78748 create a fertile ground for businesses that appeal to varied cultural tastes or mid-to-upper income brackets. Whether you’re opening a retail store, restaurant, or service-based business, the population size and spending power here offer a reliable customer base.

For analysts, these metrics provide a snapshot of a thriving, diverse community with economic stability. The data can inform broader studies on housing trends, income distribution, or demographic shifts in the Austin metro area.

Run This Study Yourself

• Curious about other ZIP codes or want to dive deeper into ZIP 78748? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic and housing data.
• Enter any ZIP code to access up-to-date metrics on population, income, housing costs, and more, tailored to your specific needs.
• Use the insights to make informed decisions, whether you’re buying a home, investing, or planning a business venture in any area.