ZIP 78748 - 860Z200US78748 — Demographic Snapshot (2023)

Overview

If you’re considering a move, investment, or business opportunity in ZIP 78748, located in the vibrant Austin, Texas area, this demographic and housing snapshot offers a clear picture of what to expect. Based on 2023 data, this area is home to a growing population, strong household incomes, and a diverse community. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights can help you make informed decisions about living, working, or investing in 78748.

Population & Households

ZIP 78748 is home to a population of 54,942 residents, making it a sizable and dynamic community within the Austin metro area. This population is spread across 24,500 households, indicating a mix of family and individual living arrangements. With 25,694 total housing units in the area, there’s a slight surplus of homes compared to occupied households, which could suggest opportunities for buyers or renters looking to settle here. This balance also reflects a community that’s equipped to handle moderate growth without immediate strain on housing availability.

Income & Housing Costs

One of the standout metrics for ZIP 78748 is its median household income of $107,652, which points to a relatively affluent community compared to national averages. This strong income level supports a robust local economy, making it an attractive spot for businesses and investors. On the housing front, the median home value stands at $434,100, reflecting the area’s desirability and proximity to Austin’s economic opportunities. For renters, the median rent is $1,711 per month, which aligns with the higher cost of living in this region but also indicates a market for quality rental properties. These figures suggest that 78748 offers a premium living experience with costs to match.

Race & Ethnicity

The demographic makeup of ZIP 78748 showcases a diverse community, which can be a draw for those seeking an inclusive environment. The racial and ethnic composition breaks down as follows: 48.93% White, 34.89% Hispanic, 5.44% Asian, and 5.24% Black, with the remainder comprising other or mixed-race individuals. This diversity fosters a culturally rich atmosphere, beneficial for businesses catering to varied customer bases and for families looking for a welcoming neighborhood with broad perspectives.

Key Facts

• Total population in ZIP 78748: 54,942 residents.
• Total households: 24,500, supporting a mix of family and solo living.
• Total housing units: 25,694, indicating slight availability over occupied homes.
• Median household income: $107,652, reflecting strong earning potential.
• Median home value: $434,100, signaling a premium real estate market.
• Median rent: $1,711, consistent with a higher-cost area near Austin.
• Diverse population: 48.93% White, 34.89% Hispanic, 5.44% Asian, 5.24% Black.

What This Means for You

For homebuyers, ZIP 78748 offers a premium market with median home values at $434,100, backed by a strong median household income of over $107,000. This suggests stability and potential for property value growth, though it requires a significant investment. Renters should note the median rent of $1,711, which reflects the area’s desirability but may stretch budgets for some—consider this when planning your move.

Real estate investors and agents will find opportunity in the slight surplus of housing units (25,694 total vs. 24,500 households), which could indicate room for flipping properties or catering to incoming residents. The diverse demographic profile also supports a wide tenant or buyer pool, enhancing market appeal.

Small-business owners can leverage the area’s affluent and diverse population of nearly 55,000. With strong household incomes, there’s disposable income for local goods and services, especially in culturally relevant or niche markets. Consider the community’s makeup when tailoring your offerings.

Analysts can use these metrics to benchmark 78748 against other ZIP codes in the Austin area, focusing on income, housing costs, and diversity as indicators of economic health and growth potential. This data provides a solid foundation for deeper market studies.

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