ZIP 78749 - 860Z200US78749 — Demographic Snapshot (2023)

Overview

If you’re considering a move, investment, or business opportunity in ZIP 78749, located in the vibrant Austin, Texas area, this demographic and housing snapshot offers a clear picture of the community. Based on the latest 2023 data, this analysis dives into population trends, household dynamics, income levels, housing costs, and racial composition. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights can help you make informed decisions about living or working in this area.

Population & Households

ZIP 78749 is home to a population of 34,939 residents, making it a moderately sized community with a suburban feel within the greater Austin metro. The area supports 15,726 households, reflecting a strong base of families, professionals, and individuals. With 16,554 total housing units, there’s a slight surplus of homes compared to occupied households, which could indicate some availability for new residents or investors looking for rental opportunities.

Income & Housing Costs

One of the standout metrics for ZIP 78749 is its median household income of $113,918, which suggests a relatively affluent community with strong earning potential. This income level positions the area as attractive for businesses targeting middle- to upper-income consumers. On the housing front, the median home value stands at $530,900, reflecting the high demand and competitive real estate market often associated with Austin’s growth. For renters, the median rent is $1,843 per month, indicating a significant cost for those not ready to buy. These figures highlight both the opportunities and challenges of entering this market, whether as a homeowner or investor.

Race & Ethnicity

The demographic makeup of ZIP 78749 showcases a diverse yet predominantly white community, with 60.2% of residents identifying as white. Hispanic or Latino residents make up 21.87% of the population, adding a significant cultural layer to the area. Asian residents account for 8.63%, while Black or African American residents represent 1.84%. This diversity can be a draw for businesses and families seeking an inclusive environment, while also offering insights into potential market segments for tailored services or products.

Key Facts

• Total population: 34,939 residents, offering a sizable community for engagement.
• Total households: 15,726, indicating a strong residential base.
• Total housing units: 16,554, suggesting some availability for new occupants.
• Median household income: $113,918, reflecting a prosperous local economy.
• Median home value: $530,900, pointing to a competitive real estate market.
• Median rent: $1,843, a notable cost for renters in the area.
• Racial composition: 60.2% white, 21.87% Hispanic, 8.63% Asian, 1.84% Black.

What This Means for You

For homebuyers, ZIP 78749 offers a stable, affluent community with a median home value of $530,900, which may require careful financial planning but promises strong long-term value given Austin’s growth trajectory. The diversity and population size also suggest a welcoming, dynamic neighborhood for families or individuals.

For real estate investors and agents, the slight surplus of housing units (16,554 vs. 15,726 households) could signal opportunities for rentals or flips, especially with a median rent of $1,843 attracting reliable tenants. The high median income of residents also supports potential for premium property investments.

For small-business owners, the $113,918 median household income indicates disposable income among residents, making this an ideal spot for retail, dining, or service-based businesses. The diverse demographic mix also allows for niche marketing to Hispanic, Asian, or other community segments.

For analysts, these metrics provide a robust dataset to compare ZIP 78749 against other Austin-area ZIP codes, identifying trends in housing affordability, income distribution, and cultural composition for deeper market studies.

Run This Study Yourself

• Curious about other areas or want to dive deeper into ZIP 78749? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic data.
• Enter any ZIP code to access detailed population, housing, and income insights tailored to your needs.
• Use the results to inform your next move, investment, or business strategy with confidence.