Aug. 26, 2025
If you're considering a move, investment, or business opportunity in ZIP code 78852, understanding the local demographic and housing landscape is essential. Located in a vibrant area with a population of over 56,000, this region offers a unique blend of cultural diversity and economic potential. This article breaks down the latest 2023 data on population, households, income, housing costs, and racial composition to help homebuyers, real estate investors, small-business owners, and analysts make informed decisions. Let’s dive into the numbers and uncover what makes ZIP 78852 stand out.
ZIP code 78852 is home to a substantial population of 56,933 residents as of 2023. This sizable community is distributed across 17,992 households, reflecting a strong residential base. With 19,797 total housing units in the area, there’s a mix of occupied and vacant properties, which could signal opportunities for buyers or investors looking to enter the market. The ratio of households to population suggests an average household size of around 3.2 people, indicating that families may be a significant demographic here.
Economic indicators in ZIP 78852 provide a clear picture of affordability and financial health. The median household income stands at $52,295, which offers insight into the earning potential and spending power of local residents. When it comes to housing, the median home value is $150,200, positioning this area as relatively accessible for first-time buyers or those seeking value-driven investments. For renters, the median rent is $789 per month, which is notably lower than many urban markets, making it an attractive option for cost-conscious individuals or families.
These figures suggest a balanced market where housing costs align reasonably with income levels, though buyers and renters should still consider their budgets and long-term financial goals when evaluating properties in this ZIP code.
The cultural fabric of ZIP 78852 is predominantly Hispanic, with 94.8% of the population identifying as such. This strong Hispanic presence shapes the community’s identity, influencing local businesses, cuisine, and social dynamics. Other racial groups include White (2.86%), Asian (0.5%), and Black (0.23%) populations, reflecting a smaller but still notable diversity. For businesses and investors, this demographic makeup highlights the importance of culturally tailored services or marketing strategies to resonate with the majority population.
For homebuyers, ZIP 78852 presents an affordable entry point into homeownership with a median home value of $150,200. The lower-than-average rent of $789 also makes this area appealing if you’re not ready to buy yet. Families will appreciate the community size and household density, which suggest a supportive, close-knit environment.
For real estate investors and agents, the gap between total housing units (19,797) and occupied households (17,992) hints at potential vacancies or underutilized properties. This could translate into opportunities for rental investments or flips, especially given the reasonable median home value. The large Hispanic demographic also offers a chance to specialize in culturally relevant marketing or property features.
For small-business owners, the population of 56,933 and the dominant Hispanic community provide a clear target audience. Businesses that cater to family needs or cultural preferences—think grocery stores, restaurants, or community services—could thrive here. The median income of $52,295 suggests moderate disposable income, so pricing strategies should reflect local affordability.
For analysts, these metrics offer a snapshot of a stable, family-centric area with economic and cultural distinctiveness. Further research into employment sectors or growth trends could refine your understanding of ZIP 78852’s trajectory.
Explore ZIP 78045 demographics: 67,185 residents, $89,334 median income, $227,300 median home value…
Aug 26, 2025