Aug. 30, 2025
If you’re considering a move, investment, or business opportunity in ZIP 79118, located in the Amarillo area of Texas, this demographic and housing snapshot offers a clear picture of the community in 2023. With a population of over 27,000 and a robust housing market, this area presents unique opportunities for homebuyers, real estate investors, small-business owners, and analysts. Let’s break down the key metrics to help you make informed decisions about living, investing, or operating in ZIP 79118.
ZIP 79118 is home to 27,412 residents, making it a moderately sized community with a mix of families, professionals, and retirees. The area supports 10,239 households, reflecting a strong residential base. With 11,116 total housing units, there’s a slight surplus of homes compared to occupied households, which could indicate availability for new residents or investors looking for rental properties. This balance suggests a stable community with room for growth, ideal for those seeking a suburban feel with access to urban amenities in nearby Amarillo.
The median household income in ZIP 79118 stands at $87,011, indicating a relatively affluent community compared to national averages. This income level supports a comfortable lifestyle and suggests purchasing power for local businesses. On the housing front, the median home value is $224,000, offering a range of options for buyers looking for mid-priced properties. For renters, the median rent is $1,328 per month, which aligns with the income levels and reflects a competitive rental market. These figures point to a financially stable area with opportunities for both homeownership and rental investments.
The demographic makeup of ZIP 79118 is diverse, providing a culturally rich environment. The racial composition includes 57.42% White, 35.41% Hispanic, 2.19% Black, and 1.58% Asian residents. This diversity can be a draw for families and businesses seeking an inclusive community. It also offers unique opportunities for small businesses to cater to varied cultural preferences, from food to services, while investors might consider the appeal of a multicultural tenant base.
For homebuyers, ZIP 79118 offers a promising mix of affordability and value with a median home price of $224,000, paired with a median income that supports mortgage payments for many. The slight surplus of housing units could mean less competition when searching for your ideal home. Investors and real estate agents will find potential in the rental market, where a median rent of $1,328 aligns with local incomes, and the diversity of the population broadens tenant appeal. The availability of housing units also hints at opportunities for flipping or long-term rental investments. Small-business owners can leverage the area’s diversity and solid income levels to target a wide customer base, whether opening a culturally specific restaurant or a family-oriented service. Finally, analysts can use these metrics to assess growth trends, housing demand, and economic health in ZIP 79118, providing valuable insights for clients or reports.
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