ZIP 79764 - 860Z200US79764 — Demographic Snapshot (2023)

Overview

If you’re considering a move, investment, or business opportunity in ZIP 79764, located in the heart of West Texas, this demographic and housing snapshot offers a clear picture of the area in 2023. With a population of over 26,000 and a diverse community, this ZIP code presents unique opportunities and challenges for homebuyers, real estate investors, small-business owners, and analysts. Drawing from the latest data, we’ll break down key metrics on population, income, housing, and racial composition to help you make informed decisions.

Population & Households

ZIP 79764 is home to 26,805 residents, making it a moderately sized community with a mix of urban and suburban characteristics. These individuals are distributed across 9,628 households, reflecting a strong residential base. With 10,326 total housing units in the area, there’s a small surplus of available homes, which could indicate potential for buyers or investors looking for options. The average household size can be inferred as roughly 2.8 people, suggesting a mix of families and smaller households that shapes the local demand for housing and services.

Income & Housing Costs

The median household income in ZIP 79764 stands at $68,367, positioning it as a middle-income area with reasonable earning potential for residents. This income level supports a housing market where the median home value is $150,400—a figure that may appeal to first-time buyers or investors seeking affordable entry points. For renters, the median rent is $944 per month, which is relatively moderate compared to national averages and aligns with the area’s income profile. These figures suggest a balanced cost of living, though affordability will vary depending on individual circumstances and market trends.

Race & Ethnicity

The demographic makeup of ZIP 79764 is notably diverse, reflecting a vibrant cultural landscape. The population is 59.3% Hispanic, making it the largest ethnic group in the area, followed by 36.55% White, 2.52% Black, and 1.02% Asian residents. This diversity can influence community dynamics, local businesses, and cultural offerings, creating a unique environment for residents and entrepreneurs alike. For businesses targeting specific demographics or investors assessing community needs, this breakdown offers valuable insight into the area’s social fabric.

Key Facts

• Total population: 26,805 residents in 2023.
• Total households: 9,628, indicating a strong residential presence.
• Total housing units: 10,326, with a slight surplus over occupied homes.
• Median household income: $68,367, reflecting a middle-income community.
• Median home value: $150,400, an accessible price point for many buyers.
• Median rent: $944 per month, moderate for the region.
• Racial composition: 59.3% Hispanic, 36.55% White, 2.52% Black, 1.02% Asian.

What This Means for You

For homebuyers, ZIP 79764 offers a promising opportunity with median home values at $150,400, which could be within reach for many, especially given the median income of $68,367. The slight surplus of housing units suggests you might have room to negotiate or find a property that fits your needs. Investors and real estate agents can take note of the affordable home prices and moderate rental rates ($944 median rent), which could yield steady returns in a growing or stable market. The diverse population also hints at varied housing demands, from family homes to smaller units.

For small-business owners, the demographic diversity—especially the significant Hispanic population (59.3%)—presents opportunities to cater to specific cultural preferences or needs, whether through products, services, or marketing. The population size and household count indicate a solid customer base, while the income level suggests moderate purchasing power. Analysts can use this data to assess trends in housing availability, income distribution, and community composition for broader market studies or policy recommendations.

Run This Study Yourself

• Curious about other ZIP codes or want to dive deeper into ZIP 79764? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic and housing data.
• Enter any ZIP code to access up-to-date metrics on population, income, housing costs, and more, tailored to your needs.
• Use the insights to inform your decisions, whether you’re buying a home, investing, or planning a business venture in the area.