Aug. 30, 2025
If you're considering a move, investment, or business opportunity in ZIP 79904, located in El Paso, Texas, understanding the local demographics and housing landscape is essential. This snapshot, based on 2023 data, provides a clear picture of the area's population, income levels, housing costs, and cultural composition. Whether you're a homebuyer, real estate investor, small-business owner, or analyst, these insights can help you make informed decisions tailored to your goals.
ZIP 79904 is home to a population of 33,022 residents, making it a moderately sized community with a diverse mix of families, individuals, and households. The area supports 12,328 households, reflecting a vibrant residential base. With 13,571 total housing units, there’s a slight surplus of available homes compared to occupied households, which could indicate opportunities for buyers or investors looking for properties in this region.
The median household income in ZIP 79904 stands at $40,892, which suggests a working-class community where affordability is a key consideration for residents. Housing costs align with this income level, with a median house value of $117,400—potentially attractive for first-time homebuyers or investors seeking entry-level properties. For renters, the median rent is $1,017 per month, offering a reasonable option for those not ready to purchase. These figures highlight ZIP 79904 as a budget-friendly area compared to many urban markets, though income constraints may influence purchasing power for some residents.
The cultural fabric of ZIP 79904 is predominantly Hispanic, with 72.54% of the population identifying as such, reflecting the strong influence of Hispanic heritage in the El Paso area. White residents make up 16.71% of the population, while Black and Asian communities account for 6.29% and 1.69%, respectively. This diversity shapes the local culture, businesses, and community dynamics, offering a unique environment for those looking to connect with or serve a predominantly Hispanic demographic.
For homebuyers, ZIP 79904 offers an affordable entry into homeownership with a median house value of $117,400. The slight surplus of housing units (13,571 total units versus 12,328 households) suggests you may have room to negotiate or find a property that fits your needs. However, with a median household income of $40,892, budgeting for ongoing costs will be key.
For real estate investors and agents, the combination of low median home values and a diverse, growing population of 33,022 presents opportunities for rental properties or fixer-uppers. The median rent of $1,017 indicates a steady demand for rental housing, particularly for those unable to buy in the current market.
For small-business owners, the demographic makeup—especially the 72.54% Hispanic population—offers a chance to tailor products, services, or marketing to a culturally specific audience. Understanding local income levels ($40,892 median) can also help you price offerings competitively for this community.
For analysts, the data points to a stable, working-class area with a strong cultural identity. The balance of housing units and households, combined with affordability metrics, could signal long-term growth potential if economic conditions improve.
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