ZIP 79904 - 860Z200US79904 — Demographic Snapshot (2023)

Explore ZIP 79904 demographics, housing costs, and population insights for homebuyers, investors, and businesses in 2023.

Aug. 30, 2025

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Overview

If you're considering a move, investment, or business opportunity in ZIP 79904, located in El Paso, Texas, understanding the local demographics and housing landscape is essential. This snapshot, based on 2023 data, provides a clear picture of the area's population, income levels, housing costs, and cultural composition. Whether you're a homebuyer, real estate investor, small-business owner, or analyst, these insights can help you make informed decisions tailored to your goals.

Population & Households

ZIP 79904 is home to a population of 33,022 residents, making it a moderately sized community with a diverse mix of families, individuals, and households. The area supports 12,328 households, reflecting a vibrant residential base. With 13,571 total housing units, there’s a slight surplus of available homes compared to occupied households, which could indicate opportunities for buyers or investors looking for properties in this region.

Income & Housing Costs

The median household income in ZIP 79904 stands at $40,892, which suggests a working-class community where affordability is a key consideration for residents. Housing costs align with this income level, with a median house value of $117,400—potentially attractive for first-time homebuyers or investors seeking entry-level properties. For renters, the median rent is $1,017 per month, offering a reasonable option for those not ready to purchase. These figures highlight ZIP 79904 as a budget-friendly area compared to many urban markets, though income constraints may influence purchasing power for some residents.

Race & Ethnicity

The cultural fabric of ZIP 79904 is predominantly Hispanic, with 72.54% of the population identifying as such, reflecting the strong influence of Hispanic heritage in the El Paso area. White residents make up 16.71% of the population, while Black and Asian communities account for 6.29% and 1.69%, respectively. This diversity shapes the local culture, businesses, and community dynamics, offering a unique environment for those looking to connect with or serve a predominantly Hispanic demographic.

Key Facts

  • Total population: 33,022 residents in 2023.
  • Total households: 12,328, supporting a mix of family and individual living arrangements.
  • Total housing units: 13,571, indicating potential availability for new occupants.
  • Median household income: $40,892, reflecting a working-class economic base.
  • Median house value: $117,400, an accessible entry point for homebuyers.
  • Median rent: $1,017 per month, a moderate cost for renters.
  • Hispanic population: 72.54%, highlighting significant cultural diversity.

What This Means for You

For homebuyers, ZIP 79904 offers an affordable entry into homeownership with a median house value of $117,400. The slight surplus of housing units (13,571 total units versus 12,328 households) suggests you may have room to negotiate or find a property that fits your needs. However, with a median household income of $40,892, budgeting for ongoing costs will be key.

For real estate investors and agents, the combination of low median home values and a diverse, growing population of 33,022 presents opportunities for rental properties or fixer-uppers. The median rent of $1,017 indicates a steady demand for rental housing, particularly for those unable to buy in the current market.

For small-business owners, the demographic makeup—especially the 72.54% Hispanic population—offers a chance to tailor products, services, or marketing to a culturally specific audience. Understanding local income levels ($40,892 median) can also help you price offerings competitively for this community.

For analysts, the data points to a stable, working-class area with a strong cultural identity. The balance of housing units and households, combined with affordability metrics, could signal long-term growth potential if economic conditions improve.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into ZIP 79904? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic and housing data.
  • Enter any ZIP code to access up-to-date metrics on population, income, housing costs, and more, tailored to your specific interests.
  • Use the insights to make data-driven decisions, whether you're buying a home, investing, or planning a business venture.

Frequently Asked Questions about ZIP 79904

  • What is the population of ZIP 79904?
    As of 2023, the estimated population of ZIP 79904 is 33,022.
  • How many households are in ZIP 79904?
    ZIP 79904 has approximately 12,328 households as of 2023.
  • What is the median household income in ZIP 79904?
    The median household income is $40,892 (ACS 2023).
  • What is the median home value in ZIP 79904?
    The median value of owner-occupied homes is $117,400 (ACS 2023).
  • What is the median monthly rent in ZIP 79904?
    Median gross rent is approximately $1,017 per month (ACS 2023).

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