Aug. 30, 2025
If you’re considering a move, investment, or business opportunity in ZIP 79915, located in El Paso, Texas, this demographic and housing snapshot offers a clear picture of the area in 2023. With a population of over 34,000 and a predominantly Hispanic community, this ZIP code presents unique opportunities and challenges for homebuyers, real estate investors, small-business owners, and analysts. Below, we break down the key metrics—population, income, housing costs, and racial composition—to help you make informed decisions.
ZIP 79915 is home to 34,731 residents, making it a moderately sized community within the El Paso region. These individuals are distributed across 12,910 households, reflecting a mix of family and individual living arrangements. With 14,139 total housing units in the area, there’s a slight surplus of available homes compared to occupied households, which could indicate potential vacancies or opportunities for buyers and investors looking to enter this market.
The median household income in ZIP 79915 stands at $35,938, which is relatively modest compared to national averages. This figure suggests that affordability is a key consideration for residents and potential newcomers. On the housing front, the median home value is $117,600, offering a lower entry point for homebuyers compared to many urban markets. For renters, the median monthly rent is $808, which aligns with the area’s income levels and provides an affordable alternative to homeownership. These numbers highlight ZIP 79915 as a budget-friendly option for those looking to settle or invest in El Paso.
The demographic makeup of ZIP 79915 is notably diverse, with a strong Hispanic presence. Approximately 94.77% of the population identifies as Hispanic, making this a culturally rich and vibrant community. Other racial groups include White (2.99%), Asian (1.01%), and Black (0.9%). This composition reflects a predominantly Hispanic cultural influence, which could shape local businesses, community events, and social dynamics—an important factor for anyone looking to integrate or market to this area.
For homebuyers, ZIP 79915 offers an affordable entry into homeownership with a median home value of $117,600. The lower cost of living, paired with reasonable rent at $808 per month, makes this area appealing if you’re on a budget or looking for a starter home in El Paso. However, consider the median income of $35,938 when planning your finances, as local amenities and job opportunities may align with this economic profile.
For investors and real estate agents, the slight surplus of housing units (14,139 total vs. 12,910 households) could signal opportunities for rental properties or fixer-uppers. The affordable home values and rents suggest a market for first-time buyers or tenants, though demand may be influenced by the area’s income levels. Tailoring your offerings to budget-conscious clients could yield strong returns.
For small-business owners, the predominantly Hispanic demographic (94.77%) offers a chance to cater to a specific cultural market. Businesses that resonate with local traditions, language, and preferences—such as restaurants, retail, or services—may find a loyal customer base. Keep in mind the median income when pricing products or services to ensure accessibility.
For analysts, these metrics provide a foundation for deeper research into ZIP 79915’s economic and social trends. The income and housing data, combined with the area’s demographic makeup, can inform studies on affordability, cultural integration, or market potential in this part of El Paso.
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