Aug. 26, 2025
If you’re considering a move, investment, or business opportunity in ZIP 79936, located in El Paso, Texas, this demographic and housing snapshot offers a clear picture of the area in 2023. With a substantial population, diverse community, and accessible housing market, this ZIP code presents unique opportunities for homebuyers, real estate investors, small-business owners, and analysts. Let’s break down the key metrics to help you understand what makes ZIP 79936 stand out.
ZIP 79936 is home to a robust population of 104,427 residents, making it a vibrant and densely populated area. This large community is supported by 35,726 households, reflecting a strong residential base. Whether you’re looking to connect with a sizable customer base or settle into a lively neighborhood, the population size here indicates a dynamic environment with plenty of potential for engagement.
The median household income in ZIP 79936 stands at $64,958, suggesting a moderate earning capacity for many residents. This income level can be a key indicator for businesses assessing purchasing power or for homebuyers gauging affordability in the area. On the housing front, the median home value is $169,500, which positions ZIP 79936 as a relatively accessible market for first-time buyers or investors seeking value. For renters, the median rent is $1,214 per month, reflecting a reasonable cost for those not ready to purchase. With 36,825 total housing units, there’s a decent inventory to explore, though availability may vary based on demand.
The demographic makeup of ZIP 79936 is notably diverse, with a strong Hispanic presence at 86.02% of the population. Other racial groups include White residents at 8.7%, Black residents at 2.8%, and Asian residents at 1.09%. This cultural richness can be a significant draw for businesses aiming to cater to a predominantly Hispanic clientele or for families seeking a community with deep cultural ties. Understanding this composition is crucial for tailoring services, marketing strategies, or community involvement initiatives.
For homebuyers, ZIP 79936 offers a promising opportunity with a median home value of $169,500, which is within reach for many budgets, especially compared to pricier markets. The large population and household count suggest a stable, community-driven area ideal for families or individuals seeking connection. For investors and real estate agents, the housing metrics point to a market with potential for both rental properties (given the $1,214 median rent) and home sales, especially with over 36,000 housing units in play. The income level also indicates a tenant base with reasonable financial stability.
For small-business owners, the demographic profile—particularly the 86.02% Hispanic population—offers a chance to build a loyal customer base by catering to cultural preferences and needs. The population size of over 104,000 ensures a broad market, while the median income suggests moderate spending power for goods and services. For analysts, these metrics provide a solid foundation for deeper research into market trends, housing demand, or economic growth in ZIP 79936, helping to inform strategic decisions.
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