Aug. 26, 2025
If you’re considering ZIP code 79936 in El Paso, Texas, as a place to live, invest, or start a business, understanding the local demographics and housing landscape is essential. This snapshot, based on 2023 data, provides a clear picture of the population, income levels, housing costs, and cultural composition in this vibrant area. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights can help you make informed decisions about opportunities in 79936.
ZIP code 79936 is home to a substantial population of 104,427 residents, making it a densely populated and active community. This area supports 35,726 households, reflecting a strong residential base. With 36,825 total housing units, there’s a slight surplus of homes compared to occupied households, which could indicate some availability for new residents or investors looking to enter the market. The size of this population suggests a robust local economy with potential for businesses catering to families and individuals alike.
The median household income in ZIP 79936 stands at $64,958, positioning it as a middle-income area with reasonable earning potential for residents. When it comes to housing, the median home value is $169,500, which offers an accessible entry point for homebuyers compared to many urban markets. For renters, the median rent is $1,214 per month, reflecting a moderate cost of living for those not ready to buy. These figures suggest that 79936 strikes a balance between affordability and value, appealing to a wide range of budgets and financial goals.
The cultural makeup of ZIP 79936 is notably diverse, with a strong Hispanic presence at 86.02% of the population. This is complemented by smaller shares of White (8.7%), Black (2.8%), and Asian (1.09%) residents. This demographic profile highlights a predominantly Hispanic community, which could influence local culture, businesses, and community events. For those looking to connect with or serve this population, understanding these dynamics can be a key advantage in tailoring offerings or building relationships.
For homebuyers, ZIP 79936 presents an opportunity to purchase at a median value of $169,500, which is relatively affordable compared to national averages. The slight surplus of housing units may also mean less competition in certain segments of the market. Investors and real estate agents can find value in this area’s stable population and income levels, which support consistent demand for both rentals and purchases. The median rent of $1,214 suggests a viable rental market for landlords. Small-business owners should note the large, predominantly Hispanic population, which could be a key demographic to target with culturally relevant products or services. Finally, analysts can use these metrics to benchmark 79936 against other ZIP codes, identifying trends in housing affordability and demographic shifts that impact local economies.
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