Aug. 26, 2025
If you’re considering a move, investment, or business opportunity in ZIP code 79936, located in El Paso, Texas, this demographic and housing snapshot offers a clear picture of the area in 2023. With a substantial population, diverse community, and accessible housing market, this ZIP code presents unique opportunities for homebuyers, real estate investors, small-business owners, and analysts. Let’s break down the key metrics to help you understand what makes 79936 distinct and whether it aligns with your goals.
ZIP 79936 is home to a robust population of 104,427 residents as of 2023, making it a densely populated area with a vibrant community. This population is distributed across 35,726 households, indicating a strong residential base. The total number of housing units stands at 36,825, suggesting a slight surplus of available homes or rentals relative to occupied households. For families and individuals looking to settle here, this could mean more options when searching for a place to live.
The median household income in ZIP 79936 is $64,958, reflecting a moderate earning capacity that supports a comfortable lifestyle for many residents. When it comes to housing, the median home value is $169,500, which is relatively affordable compared to national averages, making this area attractive for first-time homebuyers or investors seeking value. For renters, the median rent is $1,214 per month, which aligns with the income levels and offers a reasonable cost of living for those not ready to buy. These figures suggest that 79936 strikes a balance between affordability and quality of life.
The demographic makeup of ZIP 79936 is notably diverse, with a strong cultural identity. The population is predominantly Hispanic, comprising 86.02% of residents, which shapes the community’s character, local businesses, and cultural events. White residents account for 8.7%, Black residents make up 2.8%, and Asian residents represent 1.09%. This composition highlights 79936 as a hub of Hispanic culture, which could be a draw for those seeking a tight-knit, culturally rich environment or businesses catering to this demographic.
For homebuyers, ZIP 79936 offers an affordable housing market with a median home value of $169,500, ideal for first-time buyers or those looking to downsize. The slight surplus of housing units may give you negotiating power when making an offer. Investors and real estate agents will find potential in the area’s population density and reasonable home prices, which could translate to steady demand for rentals or flips, especially with a median rent of $1,214 providing solid returns. Small-business owners should note the large Hispanic population (86.02%), which presents opportunities to cater to cultural preferences in food, services, or retail—think authentic cuisine or bilingual marketing. Analysts can use these metrics to benchmark 79936 against other ZIP codes, focusing on its affordability and demographic trends for deeper market studies. Whether you’re buying, investing, or building a business, this area’s data points to a stable, culturally vibrant community with room for growth.
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