Aug. 26, 2025
If you’re considering a move, investment, or business opportunity in ZIP 79938, located in the El Paso area of Texas, this demographic and housing snapshot offers a clear picture of the community in 2023. With a substantial population, diverse cultural makeup, and accessible housing options, this ZIP code presents unique opportunities for homebuyers, real estate investors, small-business owners, and analysts. Let’s break down the latest data to help you understand what makes 79938 stand out and how it can align with your goals.
ZIP 79938 is home to a thriving community of 97,851 residents, making it a densely populated area with a vibrant local dynamic. This population is distributed across 28,641 households, reflecting a strong residential base. The total number of housing units stands at 29,818, indicating a slight surplus of available homes compared to occupied households. This balance suggests potential opportunities for buyers or renters looking to settle in the area, as well as for investors eyeing rental properties.
The median household income in ZIP 79938 is $75,801, which positions the area as a middle-to-upper income community in the context of national averages. This income level supports a stable local economy, offering purchasing power for residents and a promising customer base for businesses. On the housing front, the median home value is $199,700—a figure that reflects affordability compared to many urban markets, making it an attractive entry point for first-time buyers or investors seeking value. For renters, the median rent is $1,433 per month, which aligns with the income levels and suggests a balanced rental market for both tenants and landlords.
The cultural fabric of ZIP 79938 is notably diverse, with a strong Hispanic presence shaping the community’s identity. The racial and ethnic composition breaks down as follows: 82.91% Hispanic, 10.48% White, 3.75% Black, and 0.64% Asian. This diversity fosters a rich cultural environment, which can be a draw for families seeking an inclusive community or businesses aiming to cater to a varied customer base. Understanding this demographic makeup is key for tailoring real estate strategies or marketing efforts in the area.
For homebuyers, ZIP 79938 offers an affordable entry into homeownership with a median home value of $199,700, well below many metropolitan averages, paired with a median income that supports mortgage affordability. The slight surplus of housing units could mean less competition when searching for your ideal home. For investors and real estate agents, the combination of a growing population, reasonable home values, and a stable rental market (with median rent at $1,433) points to potential for both long-term appreciation and rental income. The area’s size and diversity also suggest a steady demand for housing.
For small-business owners, the population of nearly 98,000 and a median income of $75,801 signal a sizable and financially capable customer base. The cultural diversity, with a strong Hispanic majority, offers opportunities to tailor products or services to resonate with local preferences. Finally, for analysts, the data underscores a balanced community with economic and demographic stability, making 79938 a compelling case study for market trends or investment potential in the El Paso region.
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