Aug. 26, 2025
If you’re considering a move, investment, or business opportunity in ZIP 79938, located in the El Paso area of Texas, this demographic and housing snapshot offers a clear picture of the community. With data from 2023, we’ll break down population stats, household dynamics, income levels, housing costs, and ethnic composition. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights will help you make informed decisions about this vibrant and growing area.
ZIP 79938 is home to a substantial population of 97,851 residents as of 2023, making it a significant community in the region. This population is distributed across 28,641 households, reflecting a strong residential base. The total number of housing units stands at 29,818, indicating a slight surplus of available homes compared to occupied households. This could suggest opportunities for growth or availability for new residents and investors looking to enter the market.
The median household income in ZIP 79938 is $75,801, a figure that positions the area as a relatively stable economic zone for families and individuals. When it comes to housing, the median home value is $199,700, offering a reasonably accessible entry point for homebuyers compared to many urban markets. For renters, the median rent is $1,433 per month, which aligns with the income levels and suggests a balanced cost of living for those not ready to buy. These figures provide a solid foundation for understanding affordability and investment potential in this ZIP code.
The demographic makeup of ZIP 79938 is notably diverse, with a strong Hispanic presence at 82.91% of the population. White residents account for 10.48%, while Black residents make up 3.75%, and Asian residents represent a smaller share at 0.64%. This cultural richness shapes the community’s identity, influencing local businesses, schools, and social dynamics. For those looking to connect with or serve this area, understanding this ethnic composition is key to tailoring offerings or community engagement.
For homebuyers, ZIP 79938 offers a promising mix of affordability and community size. With a median home value of $199,700 and a median income of $75,801, purchasing a home here could be within reach for many families or individuals looking for a stable place to settle. The slight surplus of housing units also suggests you might have options to choose from.
For real estate investors and agents, the data points to potential in both buying and renting markets. The median rent of $1,433 indicates a steady demand for rental properties, while the home value suggests room for appreciation as the area grows. The large population and household count further support the idea of a consistent market for property transactions.
For small-business owners, the diverse demographic, particularly the high Hispanic population (82.91%), offers a chance to cater to specific cultural needs or preferences. With nearly 100,000 residents, there’s a sizable customer base to tap into, especially for businesses aligned with community values or local demand.
For analysts, these metrics provide a clear baseline for tracking trends in population growth, housing demand, or economic shifts. The balance between income and housing costs could be a focal point for deeper studies on affordability or market dynamics in ZIP 79938.
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