Aug. 31, 2025
If you're considering ZIP code 81004 for your next home, investment property, or business location, understanding the local demographics and housing landscape is essential. Located in Pueblo, Colorado, this area offers a diverse community and a range of housing options. This 2023 snapshot provides a clear, data-driven look at population, income, housing costs, and racial composition to help homebuyers, real estate investors, small-business owners, and analysts make informed decisions. Let’s dive into the numbers for 81004 and uncover what they mean for you.
The total population in ZIP 81004 stands at 26,362 as of 2023, making it a moderately sized community with a mix of families, singles, and retirees. This population is spread across 11,385 households, indicating an average household size of roughly 2.3 people. With 12,597 total housing units in the area, there’s a small buffer of unoccupied or available properties, which could signal opportunities for buyers or investors looking to enter the market. These figures paint a picture of a stable, established neighborhood with room for growth.
Financial metrics are critical when evaluating any area, and ZIP 81004 offers a grounded perspective. The median household income here is $48,620, reflecting a working-class community with moderate earning power. For housing, the median home value is $181,200, which positions 81004 as a relatively affordable market compared to many urban centers in Colorado. Meanwhile, the median rent is $1,002 per month, suggesting that renting is a viable option for those not ready to buy. These numbers highlight a balance between affordability and value, appealing to a range of budgets.
Diversity is a defining feature of ZIP 81004, with a near-even split between major racial and ethnic groups. White residents make up 45.46% of the population, while Hispanic or Latino individuals account for 49.75%, showcasing a strong cultural presence. Black residents represent 1.6%, and Asian residents comprise 0.5%. This blend of backgrounds contributes to a vibrant community fabric, which can be a draw for those seeking an inclusive environment for living or business.
For homebuyers, ZIP 81004 presents an affordable entry point into homeownership with a median home value of $181,200. This price point, combined with a diverse community, makes it an attractive option for first-time buyers or those relocating to Pueblo. Investors and real estate agents will note the slight surplus of housing units (12,597 total vs. 11,385 households), which could indicate potential for rental properties or flips, especially with a median rent of $1,002 that supports steady cash flow. Small-business owners can benefit from the area’s diversity and population density of over 26,000, providing a solid customer base for culturally relevant products or services. Analysts will appreciate the balanced demographics and income levels as indicators of a stable, working-class market with room for targeted growth strategies. Whether you’re buying, investing, or building a business, 81004 offers practical opportunities rooted in its current profile.
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