Aug. 30, 2025
If you’re considering a move, investment, or business opportunity in ZIP 83201, located in the heart of Pocatello, Idaho, this demographic and housing snapshot offers a clear picture of the area in 2023. With a population of nearly 40,000 and a diverse mix of households, this ZIP code presents unique opportunities and challenges for homebuyers, real estate investors, small-business owners, and analysts. Below, we break down the latest data on population, income, housing costs, and racial composition to help you make informed decisions.
ZIP 83201 is home to 39,552 residents, making it a moderately sized community with a strong local presence. This population is spread across 14,890 households, reflecting a mix of family units, singles, and shared living arrangements. The total number of housing units stands at 15,885, indicating a slight surplus of available homes compared to occupied households. This could signal potential opportunities for buyers or renters looking to settle in the area, as well as for investors eyeing vacant properties.
The median household income in ZIP 83201 is $63,209, which provides a solid economic foundation for many residents. This income level suggests a community with moderate purchasing power, appealing to businesses targeting middle-income consumers. On the housing front, the median home value is $256,100, offering a relatively accessible entry point for homebuyers compared to national averages in many urban markets. For renters, the median monthly rent is $905, which is reasonably affordable for those earning near the median income. These figures highlight a balanced housing market that caters to a range of budgets.
The demographic makeup of ZIP 83201 is predominantly White, with 80.75% of the population identifying as such. Hispanic or Latino residents make up 10.06%, while Asian individuals account for 2.63%, and Black or African American residents represent 1.11%. This composition reflects a community with a strong White majority but with notable diversity that could influence cultural offerings, community events, and business opportunities. Understanding this mix is key for businesses aiming to tailor their services or for families seeking a specific community vibe.
For homebuyers, ZIP 83201 offers a promising market with median home values at $256,100, which could be within reach for many, especially given the median household income of $63,209. The slight surplus of housing units (15,885 total vs. 14,890 households) suggests you might find options to choose from, though competition could still exist in desirable neighborhoods.
For investors and real estate agents, the data points to potential in both rental and purchase markets. With median rent at $905, rental properties could yield steady returns, especially for middle-income tenants. The gap between total housing units and households also hints at opportunities for flipping or long-term holding of vacant properties.
For small-business owners, a population of 39,552 with a median income of $63,209 indicates a customer base with disposable income for goods and services. The diverse racial makeup, though predominantly White, suggests a market that may appreciate culturally tailored offerings or inclusive marketing strategies.
For analysts, these metrics provide a baseline for deeper research into economic trends, housing demand, and community needs in ZIP 83201. The balance of income and housing costs could be a focal point for studies on affordability or growth potential.
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