Aug. 26, 2025
If you’re considering a move, investment, or business opportunity in ZIP 83301, located in the heart of Twin Falls, Idaho, this demographic and housing snapshot offers a clear picture of the area in 2023. With a sizable population, diverse community, and a range of housing options, this ZIP code presents unique opportunities for homebuyers, real estate investors, small-business owners, and analysts. Let’s break down the key metrics to help you understand what makes this area tick and how it aligns with your goals.
ZIP 83301 is home to 61,968 residents, making it a vibrant and moderately populated area. This population supports a dynamic local economy and community life, ideal for those seeking a balance between small-town charm and access to amenities. The area comprises 23,325 households, reflecting a strong base of families, singles, and retirees who contribute to the region’s character. Whether you’re looking to settle down or invest, this population size suggests a stable demand for housing and services.
The median household income in ZIP 83301 stands at $62,388, indicating a community with moderate earning power. This income level supports a comfortable lifestyle for many residents and provides a benchmark for affordability when considering home purchases or rental investments. On the housing front, the median home value is $290,600, which positions this area as a potentially accessible market for first-time buyers or investors seeking growth potential. For renters, the median rent is $1,011 per month, offering a range of options for those not ready to buy. With 24,466 total housing units, there’s a decent inventory to explore, though availability can vary based on demand.
The demographic makeup of ZIP 83301 reflects a diverse yet predominantly white community, with 75.76% of residents identifying as white. Hispanic residents make up 16.34% of the population, adding cultural richness to the area. Asian residents account for 1.93%, and Black residents represent 0.94%. This diversity can influence local businesses, schools, and community events, creating an inclusive environment that appeals to a wide range of people looking to relocate or establish roots.
For homebuyers, ZIP 83301 offers a promising market with a median home value of $290,600, which could be within reach for many, especially given the median income of $62,388. The area’s population size and household count suggest a stable community with access to schools, services, and amenities. If you’re a real estate investor or agent, the balance of home values and rental rates ($1,011 median rent) points to opportunities for both long-term appreciation and rental income. The diversity in housing units (24,466 total) means there’s room to find properties that match your investment strategy.
For small-business owners, the population of 61,968 and diverse demographic profile provide a solid customer base. The income levels suggest disposable income for goods and services, while the cultural mix could inspire niche offerings tailored to Hispanic or other communities. Analysts will find this data useful for market studies, trend analysis, or planning, as the numbers paint a picture of a growing, stable area with potential for future development.
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