ZIP 88012 - 860Z200US88012 — Demographic Snapshot (2023)

Explore ZIP 88012 demographics: 32,888 residents, $66,988 median income, $222,300 median home value, and diverse community insights for 2023.

Aug. 30, 2025

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Overview

If you’re considering ZIP code 88012 in New Mexico for a home purchase, investment opportunity, or business venture, understanding the local demographics and housing landscape is essential. This snapshot provides a clear, data-driven look at the area’s population, income levels, housing metrics, and cultural composition based on the latest 2023 figures. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights will help you make informed decisions about this vibrant community.

Population & Households

ZIP 88012 is home to a sizable population of 32,888 residents, making it a moderately populated area with a mix of urban and suburban characteristics. The area supports 11,660 households, reflecting a community with a strong residential base. With 12,704 total housing units available, there’s a slight surplus of homes compared to occupied households, which could indicate opportunities for buyers or investors looking for available properties. This balance suggests a stable housing market with room for growth or turnover.

Income & Housing Costs

The median household income in ZIP 88012 stands at $66,988, positioning it as a middle-income area where residents enjoy a reasonable standard of living. For homebuyers and investors, the median house value of $222,300 offers a relatively affordable entry point compared to many national markets, potentially appealing to first-time buyers or those seeking value-driven investments. Renters in the area face a median rent of $1,210 per month, which aligns with the income levels and suggests a balanced rental market for landlords and tenants alike. These figures highlight ZIP 88012 as a financially accessible location for diverse groups.

Race & Ethnicity

The cultural makeup of ZIP 88012 is notably diverse, with a significant Hispanic population at 62.77%, making it the dominant demographic group in the area. White residents account for 32.18% of the population, while Black and Asian communities each represent 1.11%. This diversity shapes the community’s identity, influencing local businesses, schools, and cultural events. For business owners and investors, this mix presents opportunities to cater to a wide range of cultural preferences and needs, while homebuyers may appreciate the inclusive and vibrant atmosphere.

Key Facts

  • Total population: 32,888 residents, indicating a robust community size.
  • Total households: 11,660, reflecting a strong residential presence.
  • Total housing units: 12,704, suggesting some availability of homes.
  • Median household income: $66,988, supporting a middle-income lifestyle.
  • Median house value: $222,300, offering affordability in the housing market.
  • Median rent: $1,210, aligning with local income levels.
  • Dominant ethnicity: Hispanic at 62.77%, contributing to a diverse cultural landscape.

What This Means for You

For homebuyers, ZIP 88012 offers an attractive combination of affordability and community diversity. With a median home value of $222,300, it’s a feasible option for families or individuals looking to settle in a culturally rich area without breaking the bank. The slight surplus of housing units may also mean less competition in certain price brackets.

For investors and real estate agents, the data points to potential in both rental and purchase markets. The median rent of $1,210 suggests steady demand for rental properties, while the gap between total housing units and households could indicate opportunities for flipping or long-term holds. The diverse population also means a broad tenant or buyer pool.

For small-business owners, the demographic diversity and solid median income of $66,988 signal a customer base with varied needs and purchasing power. Tailoring products or services to the significant Hispanic community, while also appealing to other groups, could drive success in this area.

For analysts, these metrics provide a foundation for deeper market studies, whether assessing housing trends, economic stability, or cultural dynamics. ZIP 88012’s balanced profile makes it a compelling case for further research.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into ZIP 88012? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic and housing data.
  • Enter any ZIP code to access up-to-date metrics on population, income, housing, and more, tailored to your needs.
  • Use the insights to make informed decisions for buying, investing, or launching a business with confidence.

Frequently Asked Questions about ZIP 88012

  • What is the population of ZIP 88012?
    As of 2023, the estimated population of ZIP 88012 is 32,888.
  • How many households are in ZIP 88012?
    ZIP 88012 has approximately 11,660 households as of 2023.
  • What is the median household income in ZIP 88012?
    The median household income is $66,988 (ACS 2023).
  • What is the median home value in ZIP 88012?
    The median value of owner-occupied homes is $222,300 (ACS 2023).
  • What is the median monthly rent in ZIP 88012?
    Median gross rent is approximately $1,210 per month (ACS 2023).

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