Aug. 30, 2025
If you’re considering ZIP code 89102 in Las Vegas, Nevada, as a place to live, invest, or start a business, understanding the local demographics and housing landscape is essential. This snapshot, based on 2023 data, provides a clear picture of the area’s population, income levels, housing costs, and cultural diversity. Whether you’re a homebuyer seeking affordability, an investor eyeing opportunities, or a small-business owner scouting locations, these insights will help you make informed decisions about 89102.
ZIP code 89102 is home to a population of 37,540 residents, making it a moderately sized community within the Las Vegas metro area. These individuals are distributed across 15,230 households, reflecting a mix of family and individual living arrangements. With 16,964 total housing units in the area, there’s a slight surplus of available properties compared to occupied households, which could indicate rental or investment potential for those looking to enter the market.
The median household income in 89102 stands at $48,518, which is below the national average but aligns with many urban areas offering affordable living. For homebuyers, the median house value of $363,200 presents a reasonable entry point into the Las Vegas housing market, especially compared to pricier neighboring ZIP codes. Renters, on the other hand, face a median rent of $1,206 per month, which is manageable for many households but still a significant portion of income for those earning at or below the median. These figures suggest a balance of affordability and opportunity for both residents and investors in 89102.
ZIP code 89102 boasts a diverse cultural makeup, reflective of the broader Las Vegas region. The largest demographic group is Hispanic, comprising 48.43% of the population, followed by White residents at 23.65%. Black individuals make up 11.3% of the community, while Asian residents account for 9.23%. This rich diversity creates a vibrant, multicultural environment, which can be a draw for families, businesses, and investors looking to engage with a varied customer or client base in 89102.
For homebuyers, ZIP 89102 offers a compelling mix of affordability and diversity. With a median home value of $363,200, it’s an accessible option for first-time buyers or those looking to relocate to Las Vegas without breaking the bank. The slight surplus of housing units (16,964 total versus 15,230 households) could mean less competition in certain segments of the market.
Investors and real estate agents will find potential in the rental market, where a median rent of $1,206 reflects steady demand. The area’s diversity and population size also suggest a stable tenant base, particularly for multifamily or affordable housing investments in 89102.
Small-business owners can leverage the cultural richness and population density of 37,540 residents to target a wide range of customers. The median income of $48,518 indicates a community with moderate purchasing power, ideal for businesses offering essential goods, services, or culturally relevant products.
Analysts and data-driven professionals can use these metrics as a baseline to compare 89102 with other ZIP codes in the region, identifying trends in housing affordability, demographic shifts, or economic growth potential.
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