Sept. 20, 2025
If you’re considering a move, investment, or business opportunity in ZIP 89104, located in the heart of Las Vegas, Nevada, understanding the local demographics and housing landscape is essential. This snapshot, based on 2023 data, offers a clear view of the area’s population, income levels, housing costs, and cultural diversity. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights can help you make informed decisions about this dynamic community.
ZIP 89104 is home to a population of 39,883 residents, making it a moderately sized urban area within the Las Vegas region. These individuals are distributed across 14,951 households, reflecting a mix of family and individual living arrangements. With 16,704 total housing units in the area, there’s a slight surplus of homes compared to occupied households, which could indicate opportunities for buyers or renters looking to settle in this ZIP code.
The median household income in ZIP 89104 stands at $50,945, which provides a benchmark for understanding the economic profile of the area. This income level suggests a working-class community with moderate earning power, potentially appealing to businesses targeting affordable goods and services. On the housing front, the median home value is $298,700, offering a relatively accessible entry point for buyers compared to other parts of Las Vegas. For renters, the median rent is $1,138 per month, which aligns with the income levels and may attract those seeking affordable housing options in an urban setting.
ZIP 89104 boasts a richly diverse population, with a racial and ethnic composition that reflects a vibrant, multicultural community. The largest demographic group is Hispanic, making up 59.03% of the population, followed by White residents at 21.14%. Black or African American individuals account for 9.12%, while Asian residents comprise 4.66%. This diversity can be a significant draw for businesses and investors looking to cater to varied cultural needs or for families seeking an inclusive environment.
For homebuyers, ZIP 89104 presents an opportunity to purchase at a median home value of $298,700, which is competitive for the Las Vegas area. The slight surplus of housing units could mean less competition in certain segments of the market. Real estate investors and agents might find value in the rental market, where a median rent of $1,138 aligns with local income levels, suggesting steady demand from tenants. The area’s diversity also points to potential in properties catering to varied cultural preferences.
For small-business owners, the demographic makeup and income data suggest a market for affordable, community-focused products and services. With a significant Hispanic population, businesses that cater to cultural traditions or bilingual services could thrive. Analysts can use this data as a foundation for deeper studies on urban trends, housing affordability, or economic development in ZIP 89104, leveraging the balance of income and housing costs as key indicators.
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