ZIP 89104 - 860Z200US89104 — Demographic Snapshot (2023)

Explore ZIP 89104 demographics: 39,883 residents, $50,945 median income, $298,700 median home value, and diverse community insights for 2023.

Sept. 20, 2025

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Overview

If you’re considering a move, investment, or business opportunity in ZIP 89104, located in the heart of Las Vegas, Nevada, understanding the local demographics and housing landscape is essential. This snapshot, based on 2023 data, offers a clear view of the area’s population, income levels, housing costs, and cultural diversity. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights can help you make informed decisions about this dynamic community.

Population & Households

ZIP 89104 is home to a population of 39,883 residents, making it a moderately sized urban area within the Las Vegas region. These individuals are distributed across 14,951 households, reflecting a mix of family and individual living arrangements. With 16,704 total housing units in the area, there’s a slight surplus of homes compared to occupied households, which could indicate opportunities for buyers or renters looking to settle in this ZIP code.

Income & Housing Costs

The median household income in ZIP 89104 stands at $50,945, which provides a benchmark for understanding the economic profile of the area. This income level suggests a working-class community with moderate earning power, potentially appealing to businesses targeting affordable goods and services. On the housing front, the median home value is $298,700, offering a relatively accessible entry point for buyers compared to other parts of Las Vegas. For renters, the median rent is $1,138 per month, which aligns with the income levels and may attract those seeking affordable housing options in an urban setting.

Race & Ethnicity

ZIP 89104 boasts a richly diverse population, with a racial and ethnic composition that reflects a vibrant, multicultural community. The largest demographic group is Hispanic, making up 59.03% of the population, followed by White residents at 21.14%. Black or African American individuals account for 9.12%, while Asian residents comprise 4.66%. This diversity can be a significant draw for businesses and investors looking to cater to varied cultural needs or for families seeking an inclusive environment.

Key Facts

  • Total population: 39,883 residents in ZIP 89104 as of 2023.
  • Total households: 14,951, indicating a mix of family and solo living.
  • Total housing units: 16,704, suggesting some availability for new occupants.
  • Median household income: $50,945, reflecting a moderate economic base.
  • Median home value: $298,700, an accessible price point for many buyers.
  • Median rent: $1,138, offering affordable rental options.
  • Dominant ethnicity: Hispanic at 59.03%, highlighting significant cultural diversity.

What This Means for You

For homebuyers, ZIP 89104 presents an opportunity to purchase at a median home value of $298,700, which is competitive for the Las Vegas area. The slight surplus of housing units could mean less competition in certain segments of the market. Real estate investors and agents might find value in the rental market, where a median rent of $1,138 aligns with local income levels, suggesting steady demand from tenants. The area’s diversity also points to potential in properties catering to varied cultural preferences.

For small-business owners, the demographic makeup and income data suggest a market for affordable, community-focused products and services. With a significant Hispanic population, businesses that cater to cultural traditions or bilingual services could thrive. Analysts can use this data as a foundation for deeper studies on urban trends, housing affordability, or economic development in ZIP 89104, leveraging the balance of income and housing costs as key indicators.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into ZIP 89104? Start by visiting ZipcodeGPT for a user-friendly analysis tool.
  • Input any ZIP code to access up-to-date demographic, income, and housing data tailored to your needs.
  • Use the insights to guide your homebuying, investment, or business decisions with confidence.

Frequently Asked Questions about ZIP 89104

  • What is the population of ZIP 89104?
    As of 2023, the estimated population of ZIP 89104 is 39,883.
  • How many households are in ZIP 89104?
    ZIP 89104 has approximately 14,951 households as of 2023.
  • What is the median household income in ZIP 89104?
    The median household income is $50,945 (ACS 2023).
  • What is the median home value in ZIP 89104?
    The median value of owner-occupied homes is $298,700 (ACS 2023).
  • What is the median monthly rent in ZIP 89104?
    Median gross rent is approximately $1,138 per month (ACS 2023).

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