Aug. 26, 2025
If you’re considering ZIP code 90004 for a home purchase, investment opportunity, or business venture, understanding the local demographics and housing landscape is essential. Located in the heart of Los Angeles, California, this area offers a dynamic mix of cultural diversity and urban living. This 2023 snapshot provides a clear, data-driven look at population, income, housing costs, and racial composition to help you make informed decisions. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights will guide your next steps in ZIP 90004.
ZIP 90004 is home to a vibrant community of 58,844 residents as of 2023. This sizable population supports a diverse and active local economy, making it an attractive spot for businesses and investors alike. The area comprises 23,735 households, reflecting a mix of family units, singles, and shared living arrangements. With 26,046 total housing units, there’s a notable density of residences, which points to a competitive housing market—something to keep in mind if you’re looking to buy or rent in this ZIP code.
The median household income in ZIP 90004 stands at $62,655, which offers a glimpse into the economic profile of the area. This figure suggests a moderate income level for Los Angeles, potentially appealing to small businesses targeting middle-income consumers. On the housing front, the median house value is a striking $1,457,200, indicative of a high-demand, premium real estate market. For renters, the median rent is $1,752 per month, which aligns with the urban cost of living in this part of the city. These numbers highlight the financial commitment required to live or invest in ZIP 90004, making it crucial to weigh affordability against potential returns.
ZIP 90004 boasts a rich cultural tapestry, with a racial and ethnic composition that reflects the diversity of Los Angeles. Hispanics make up the largest group at 45.98% of the population, followed by Asians at 25.07%, Whites at 20.8%, and Blacks at 4.32%. This multicultural environment creates opportunities for businesses catering to varied tastes and needs, while also fostering a unique community vibe that may appeal to homebuyers seeking an inclusive neighborhood. Understanding this breakdown can help investors and business owners tailor their strategies to the local demographic.
For homebuyers, ZIP 90004 presents a high-value but competitive housing market with median home prices exceeding $1.4 million. This suggests that entering this market requires substantial financial planning, but the area’s diversity and urban appeal could make it a rewarding long-term investment. Real estate investors and agents should note the limited housing stock (26,046 units for 58,844 people), which may drive demand and rental yields, especially with median rents at $1,752. However, the high entry cost means focusing on niche markets or value-add properties could be key. Small-business owners will find a diverse customer base of nearly 59,000 residents and a median income of $62,655, ideal for businesses offering culturally relevant products or affordable services. Analysts can use this data to benchmark ZIP 90004 against other Los Angeles areas, identifying trends in housing affordability and demographic shifts.
Want to dive deeper into ZIP 90004 or compare it with another area? Follow these steps to get tailored insights:
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