Aug. 26, 2025
If you’re considering a move, investment, or business opportunity in ZIP 90024, understanding the area’s demographic and housing landscape is essential. Located in the heart of Los Angeles, this ZIP code covers parts of Westwood and is home to a vibrant, diverse population. With data from 2023, this snapshot provides a clear picture of the people, income levels, and housing dynamics in 90024. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights will help you make informed decisions about this dynamic area.
ZIP 90024 is home to a substantial population of 50,830 residents, making it a bustling and active community. These individuals are distributed across 16,847 households, reflecting a mix of family units, students, and professionals. The total number of housing units in the area stands at 20,304, indicating a slight surplus of available properties compared to occupied households. This could point to opportunities for buyers or renters, though competition remains a factor given the area’s desirability and proximity to key amenities like UCLA.
The median household income in ZIP 90024 is $79,994, which suggests a relatively affluent community with solid earning potential. However, housing costs are notably high, aligning with the premium nature of the Los Angeles real estate market. The median house value here is a striking $1,434,000, reflecting the area’s status as a sought-after location with limited inventory. For renters, the median monthly rent is $2,666, which is significant and indicative of the high demand for housing in this part of the city. These figures underscore the importance of financial planning for anyone looking to enter this market, whether as a buyer or tenant.
The demographic makeup of ZIP 90024 is notably diverse, offering a rich cultural tapestry that appeals to many. White residents account for 49.01% of the population, making up the largest single group. Asian residents represent 27.04%, contributing significantly to the area’s diversity, while Hispanic or Latino individuals comprise 13.41%. Black residents make up 4.2% of the population. This mix creates a multicultural environment that can be a draw for families, businesses, and investors looking for an inclusive and dynamic community to engage with.
For homebuyers, ZIP 90024 offers a prestigious address with access to top-tier amenities, but the high median home value of $1,434,000 means you’ll need substantial financial resources or a strategic approach to financing. The slight surplus of housing units (20,304 total vs. 16,847 households) might provide some negotiation leverage, though competition remains fierce. Real estate investors and agents should note the high property values and rental rates ($2,666 median rent), which suggest strong potential returns, especially for properties near UCLA or other key draws. However, the high entry cost requires careful market analysis. Small-business owners can benefit from the diverse, affluent population of 50,830, which offers a robust customer base, particularly for services catering to students, professionals, and families. Finally, analysts will find the demographic diversity and income data useful for modeling trends or identifying growth opportunities in this part of Los Angeles.
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