Aug. 30, 2025
If you’re considering a move, investment, or business opportunity in ZIP 90028, understanding the area’s demographic and housing landscape is essential. Located in the heart of Los Angeles, this ZIP code covers a dynamic urban area often associated with Hollywood’s iconic vibe. This snapshot, based on 2023 data, provides a clear picture of population, income, housing costs, and diversity metrics to help homebuyers, real estate investors, small-business owners, and analysts make informed decisions.
ZIP 90028 is home to a population of 31,441 residents, making it a densely populated urban hub. These individuals are distributed across 17,643 households, reflecting a community with a mix of solo dwellers, families, and shared living arrangements. With 22,344 total housing units in the area, there’s a notable gap between available units and occupied households, suggesting a competitive rental and purchase market. For those eyeing this area, whether for personal or professional reasons, the population density signals a vibrant, active community with potential for both connection and competition.
The median household income in ZIP 90028 stands at $59,393, which offers a moderate earning base compared to broader Los Angeles County figures. However, housing costs tell a different story. The median house value is a striking $970,800, indicating a high barrier to entry for prospective homebuyers. For renters, the median monthly rent is $1,839, which aligns with the area’s premium location but may strain budgets for those earning at or below the median income. These numbers highlight the importance of financial planning for anyone considering a stake in this market, whether buying a home or leasing commercial space.
Diversity is a defining feature of ZIP 90028, with a racial and ethnic composition that reflects a rich cultural tapestry. White residents make up 40.42% of the population, followed by Hispanic or Latino residents at 30.26%. Asian individuals account for 13.22%, while Black residents comprise 8.14%. This blend of backgrounds contributes to a multifaceted community, offering unique opportunities for cultural engagement, diverse customer bases for businesses, and varied perspectives for residents and investors alike. Understanding this mix can help tailor strategies for community involvement or market outreach.
For homebuyers, ZIP 90028 presents a high-cost market with a median home value nearing $1 million. This suggests that entering as a buyer requires substantial capital or creative financing, but the location’s cultural cachet and urban amenities could justify the investment for long-term value. Real estate investors and agents should note the gap between housing units and households, which may point to opportunities in rentals or flipping properties, though high upfront costs demand careful risk assessment. Small-business owners can leverage the area’s diversity and population density to target varied customer segments, but high rent costs for commercial spaces mean you’ll need a solid revenue plan. Analysts can use these metrics to benchmark ZIP 90028 against neighboring areas, identifying trends in housing demand or demographic shifts. Across all groups, the data underscores the need for strategic planning in this competitive, vibrant locale.
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