ZIP 90301 - 860Z200US90301 — Demographic Snapshot (2023)

Explore ZIP 90301 demographics: 36,428 residents, $62,991 median income, $698,300 median home value, and diverse community insights.

Aug. 30, 2025

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Overview

If you’re considering ZIP code 90301 for your next home, investment, or business venture, understanding the local demographics and housing landscape is essential. Located in the heart of a dynamic region, this area offers a blend of diversity, economic opportunity, and housing challenges. This snapshot, based on 2023 data, provides a clear picture of population trends, income levels, housing costs, and cultural composition in 90301. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights will help you make informed decisions.

Population & Households

ZIP code 90301 is home to a population of 36,428 individuals. This sizable community is distributed across 12,165 households, reflecting a vibrant and active area. The total number of housing units stands at 12,884, indicating a slight surplus of available properties compared to occupied households. This could suggest opportunities for buyers or renters, though demand and pricing dynamics play a significant role, as we’ll explore later. For now, it’s clear that 90301 supports a robust population base, which could be appealing for businesses seeking a steady customer pool or investors eyeing rental demand.

Income & Housing Costs

The median household income in ZIP 90301 is $62,991, a figure that positions the area as a middle-income community. This income level offers a foundation for understanding affordability and purchasing power in the region. On the housing front, the median home value is $698,300, reflecting a high barrier to entry for potential buyers. Meanwhile, the median rent is $1,658 per month, which may strain budgets for some households given the income levels. These figures highlight a competitive housing market in 90301, where both owning and renting come with significant costs. For investors and homebuyers, this suggests a need for careful financial planning, while businesses might note the income constraints on discretionary spending.

Race & Ethnicity

The cultural fabric of ZIP 90301 is notably diverse, offering a rich community dynamic for residents and businesses alike. The racial and ethnic composition breaks down as follows: 57.35% Hispanic, 29.7% Black, 5.63% White, and 2.85% Asian, with the remainder comprising other or mixed-race groups. This diversity can be a significant draw for small-business owners looking to cater to varied tastes and needs, as well as for families seeking an inclusive environment. For real estate professionals, understanding this demographic mix can help tailor marketing strategies or community engagement efforts to resonate with the local population.

Key Facts

  • Total population: 36,428 residents, indicating a substantial community base.
  • Total households: 12,165, reflecting active residential engagement.
  • Total housing units: 12,884, suggesting a small surplus of properties.
  • Median household income: $62,991, positioning 90301 as a middle-income area.
  • Median home value: $698,300, indicating a high-cost housing market.
  • Median rent: $1,658, a notable expense for renters in the area.
  • Dominant demographic: 57.35% Hispanic, showcasing significant cultural diversity.

What This Means for You

For homebuyers, ZIP 90301 presents a challenging yet potentially rewarding market. With a median home value of $698,300, securing a property requires substantial investment, but the area’s diversity and population size suggest a stable, vibrant community to join. Renters should be prepared for a median cost of $1,658, which may necessitate budgeting or seeking income-aligned housing options. Real estate investors and agents can find opportunity in the slight surplus of housing units (12,884 vs. 12,165 households), though high values and rents indicate a competitive landscape—focus on niche markets or value-add properties. Small-business owners stand to benefit from a diverse customer base of over 36,000 residents, but should tailor offerings to a middle-income demographic with limited discretionary funds. Analysts can use these metrics to benchmark 90301 against neighboring areas for deeper market studies.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into 90301? Start by visiting ZipcodeGPT for a user-friendly analysis tool.
  • Input any ZIP code to access up-to-date demographic, income, and housing data tailored to your needs.
  • Use the insights to inform your homebuying, investment, or business decisions with confidence.

Frequently Asked Questions about ZIP 90301

  • What is the population of ZIP 90301?
    As of 2023, the estimated population of ZIP 90301 is 36,428.
  • How many households are in ZIP 90301?
    ZIP 90301 has approximately 12,165 households as of 2023.
  • What is the median household income in ZIP 90301?
    The median household income is $62,991 (ACS 2023).
  • What is the median home value in ZIP 90301?
    The median value of owner-occupied homes is $698,300 (ACS 2023).
  • What is the median monthly rent in ZIP 90301?
    Median gross rent is approximately $1,658 per month (ACS 2023).

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