ZIP 90304 - 860Z200US90304 — Demographic Snapshot (2023)

Overview

If you’re considering a move, investment, or business opportunity in ZIP 90304, located in the heart of Los Angeles County, this demographic and housing snapshot offers a clear picture of the area in 2023. With a diverse population, varied income levels, and a robust housing market, this ZIP code presents unique opportunities and challenges for homebuyers, real estate investors, small-business owners, and analysts. Let’s break down the key metrics to help you make informed decisions about living, investing, or operating in 90304.

Population & Households

ZIP 90304 is home to a population of 26,215 residents as of 2023. This sizable community is distributed across 7,253 households, indicating a relatively dense living environment typical of urban-adjacent areas in Southern California. The total number of housing units stands at 7,673, suggesting a tight housing market with limited vacancy—only about 5.5% of units are unoccupied. For families, investors, or businesses, this points to a stable, active community with consistent demand for housing and local services.

Income & Housing Costs

The median household income in ZIP 90304 is $63,317, reflecting a moderate earning capacity that aligns with many working-class and middle-income areas in the region. Housing costs, however, are notably high, with a median house value of $696,200. This figure underscores the premium placed on real estate in this part of Los Angeles County, where property values often outpace income growth. For renters, the median rent is $1,499 per month, which is significant but more accessible compared to homeownership costs. These numbers suggest that while buying a home may be a stretch for some, renting remains a viable option, and investment properties could yield strong returns given the high demand.

Race & Ethnicity

The demographic makeup of ZIP 90304 is strikingly diverse, with a strong Hispanic presence at 86.1% of the population. Other racial groups include Asian residents at 4.84%, Black residents at 3.83%, and White residents at 2.57%. This cultural richness shapes the community’s identity, influencing everything from local businesses to food, events, and social dynamics. For businesses and investors, this diversity offers a chance to cater to a predominantly Hispanic market, while homebuyers may appreciate the vibrant, multicultural environment that defines life in 90304.

Key Facts

• Total population: 26,215 residents, indicating a sizable and active community.
• Total households: 7,253, reflecting a dense residential area.
• Total housing units: 7,673, with a low vacancy rate of approximately 5.5%.
• Median household income: $63,317, suggesting moderate earning power.
• Median house value: $696,200, highlighting a high-cost real estate market.
• Median rent: $1,499, offering a more accessible entry point for non-owners.
• Hispanic population: 86.1%, dominating the area’s cultural and demographic profile.

What This Means for You

For homebuyers, ZIP 90304 presents a competitive housing market where high property values ($696,200 median) may require careful financial planning. However, the area’s cultural vibrancy and established community could make it a rewarding place to settle, especially if you value diversity and urban proximity. Renting at a median of $1,499 might be a practical first step while saving for a purchase.

For investors and real estate agents, the tight housing supply (only 5.5% vacancy) and strong median home values signal potential for appreciation and rental income. The high Hispanic demographic also suggests opportunities for targeted marketing or culturally relevant property developments.

For small-business owners, the large population of 26,215 and the area’s diversity offer a built-in customer base, particularly for businesses that cater to Hispanic cultural preferences or bilingual services. The moderate median income of $63,317 indicates a community with disposable income for local goods and services, though pricing strategies should remain competitive.

For analysts, these metrics provide a foundation for deeper studies into housing trends, income disparities, or cultural market dynamics in 90304, especially when compared to neighboring ZIP codes or county-wide data.

Run This Study Yourself

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