ZIP 90405 - 860Z200US90405 — Demographic Snapshot (2023)

Explore ZIP 90405 demographics: 26,809 residents, $114,489 median income, $1.94M home values, and diverse community insights for 2023.

Aug. 30, 2025

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Overview

If you’re considering a move, investment, or business opportunity in ZIP 90405, located in the vibrant Santa Monica area of California, this demographic and housing snapshot offers a clear picture of the community in 2023. With a population of over 26,000 and a median household income above $114,000, this area reflects a prosperous and diverse environment. Whether you’re a homebuyer, real estate investor, small-business owner, or data analyst, these metrics provide actionable insights to guide your decisions.

Population & Households

ZIP 90405 is home to 26,809 residents, making it a moderately sized community with a mix of urban and suburban characteristics. The area supports 13,972 households, indicating a strong residential base. With 15,726 total housing units, there’s a notable presence of both occupied and vacant properties, which could signal opportunities for investors or buyers looking for availability in a competitive market.

Income & Housing Costs

The median household income in ZIP 90405 stands at $114,489, reflecting a financially stable population with significant purchasing power. This income level positions the area as attractive for businesses targeting mid-to-high-income consumers. On the housing front, the median home value is a striking $1,940,700, underscoring the premium nature of real estate in this locale. For renters, the median rent is $2,311 per month, which aligns with the high cost of living and suggests a strong rental market for property investors.

Race & Ethnicity

The demographic makeup of ZIP 90405 highlights a diverse yet predominantly white community. Approximately 66.23% of residents identify as white, followed by 14.83% Hispanic, 7.68% Asian, and 4.06% Black. This diversity contributes to a culturally rich environment, offering unique opportunities for businesses and community engagement. Understanding this composition can help tailor services, marketing, or investment strategies to resonate with the local population.

Key Facts

  • Total population: 26,809 residents, offering a substantial market for businesses and services.
  • Total households: 13,972, indicating a strong residential foundation.
  • Total housing units: 15,726, with potential availability for buyers or investors.
  • Median household income: $114,489, reflecting significant economic strength.
  • Median home value: $1,940,700, highlighting a high-end real estate market.
  • Median rent: $2,311, suggesting robust demand in the rental sector.
  • Racial diversity: 66.23% white, 14.83% Hispanic, 7.68% Asian, 4.06% Black, fostering a varied community.

What This Means for You

For homebuyers, ZIP 90405 offers a prestigious address with median home values nearing $2 million. While the price point is steep, the area’s high median income suggests a stable and affluent community, ideal for long-term investment in property. Be prepared for a competitive market and consider working with local experts to find the right fit.

For investors and real estate agents, the combination of high home values and a median rent of $2,311 points to strong returns on rental properties or flips, provided you can navigate the initial investment costs. The presence of over 15,000 housing units, with some likely vacant, may offer opportunities to acquire properties in a sought-after area.

For small-business owners, the population of 26,809 and a median household income of $114,489 signal a customer base with disposable income. Tailoring offerings to a diverse demographic—particularly the significant white and Hispanic populations—could enhance market penetration. Consider local needs in retail, dining, or services to capitalize on this affluent community.

For analysts, these metrics provide a foundation for deeper studies into economic trends, housing demand, or cultural dynamics in ZIP 90405. The data suggests a stable, high-value area worth monitoring for shifts in population or income over time.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into ZIP 90405? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic and housing data.
  • Enter any ZIP code to access up-to-date metrics on population, income, housing costs, and more, tailored to your needs.
  • Use the insights to make informed decisions, whether you’re buying a home, investing, or planning a business venture.

Frequently Asked Questions about ZIP 90405

  • What is the population of ZIP 90405?
    As of 2023, the estimated population of ZIP 90405 is 26,809.
  • How many households are in ZIP 90405?
    ZIP 90405 has approximately 13,972 households as of 2023.
  • What is the median household income in ZIP 90405?
    The median household income is $114,489 (ACS 2023).
  • What is the median home value in ZIP 90405?
    The median value of owner-occupied homes is $1,940,700 (ACS 2023).
  • What is the median monthly rent in ZIP 90405?
    Median gross rent is approximately $2,311 per month (ACS 2023).

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