Aug. 30, 2025
If you’re considering a move, investment, or business opportunity in ZIP 90604, located in the heart of Southern California, this demographic and housing snapshot offers a clear picture of the area in 2023. With a population of nearly 40,000 and a diverse community, this ZIP code presents unique opportunities and challenges for homebuyers, real estate investors, small-business owners, and analysts. Drawing from the latest data, we’ll break down key metrics on population, income, housing costs, and racial composition to help you make informed decisions.
ZIP 90604 is home to 39,378 residents, making it a moderately sized community with a vibrant local presence. These individuals are distributed across 11,630 households, reflecting a mix of family sizes and living arrangements. With 12,103 total housing units in the area, there’s a slight surplus of homes compared to occupied households, which could indicate some availability for new residents or investors looking to enter the market. This balance between population and housing units suggests a stable residential environment, ideal for those seeking a settled community.
The median household income in ZIP 90604 stands at $101,104, positioning it as a relatively affluent area compared to national averages. This income level supports a strong local economy, which can be a draw for small businesses and investors. On the housing front, the median home value is $684,400, reflecting the high demand and competitive real estate market typical of Southern California. For renters, the median monthly rent is $1,809, which aligns with the area’s cost of living and income levels. These figures highlight the financial commitment required to live or invest in this ZIP code, but also the potential for solid returns given the robust property values.
The demographic makeup of ZIP 90604 is notably diverse, offering a rich cultural tapestry that can appeal to a wide range of residents and business owners. The largest ethnic group is Hispanic, comprising 68.19% of the population, followed by White residents at 20.02%. Asian individuals make up 8.28% of the community, while Black residents account for 1.02%. This diversity can influence local markets, from food and retail preferences to community events, making it a dynamic place for businesses to cater to varied customer bases or for families seeking an inclusive environment.
For homebuyers, ZIP 90604 offers a stable community with high property values, suggesting long-term investment potential despite the steep entry cost of $684,400 for a median-priced home. Renters should prepare for monthly costs around $1,809, which may be manageable given the median household income of over $100,000. Real estate investors and agents will find a competitive market with a slight surplus of housing units, potentially offering opportunities for rentals or flips, especially in a diverse and economically strong area. Small-business owners can leverage the cultural diversity and solid income levels to target a wide customer base, particularly with products or services tailored to the predominant Hispanic community. Analysts can use these metrics to benchmark ZIP 90604 against neighboring areas, identifying trends in housing demand or demographic shifts.
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