ZIP Code 90660 — Demographics & Housing Data 2023

Overview

If you’re considering a move, investment, or business opportunity in ZIP 90660, located in the heart of Southern California, this demographic and housing snapshot offers a clear picture of the area in 2023. With a sizable population, diverse community, and robust housing market, this ZIP code—covering parts of Pico Rivera—presents unique opportunities and challenges for homebuyers, real estate investors, small-business owners, and analysts. Let’s break down the latest data to help you make informed decisions about living or working in 90660.

Population & Households

ZIP 90660 is home to a vibrant community of 60,821 residents as of 2023. This sizable population supports a dynamic local economy and a strong demand for housing and services. The area comprises 16,804 households, reflecting a mix of family structures and living arrangements. With 17,281 total housing units, there’s a slight surplus of homes compared to households, which could indicate some availability for new residents or investors looking to enter the market.

Income & Housing Costs

The median household income in ZIP 90660 stands at $86,956, suggesting a relatively strong earning capacity among residents. This income level supports a housing market where the median home value is $621,400—a significant investment but reflective of the area’s appeal and proximity to greater Los Angeles markets. For renters, the median rent is $1,775 per month, which aligns with the region’s cost of living and offers a benchmark for those exploring rental opportunities or property management in 90660.

Race & Ethnicity

The demographic makeup of ZIP 90660 is notably diverse, with a strong Hispanic presence at 90.53% of the population. This cultural richness shapes the community’s identity, influencing local businesses, cuisine, and events. Other racial groups include White residents at 3.78%, Asian residents at 3.34%, and Black residents at 1.68%. This composition highlights 90660 as a predominantly Hispanic area, which may appeal to those seeking a culturally vibrant neighborhood or targeting specific market segments for business or investment.

Key Facts

• Total population: 60,821 residents in 2023, indicating a substantial community.
• Total households: 16,804, reflecting a mix of family and individual living arrangements.
• Total housing units: 17,281, suggesting slight availability in the housing stock.
• Median household income: $86,956, supporting a stable local economy.
• Median home value: $621,400, indicative of a competitive real estate market.
• Median rent: $1,775, a key figure for renters and property investors.
• Hispanic population: 90.53%, defining the area’s cultural landscape.

What This Means for You

For homebuyers, ZIP 90660 offers a chance to join a large, culturally rich community with a median home value of $621,400. The income level of $86,956 suggests neighbors with solid earning power, which can contribute to neighborhood stability. However, the high home prices mean you’ll need to budget carefully or explore financing options to make this area accessible.

For investors and real estate agents, the slight surplus of housing units (17,281 vs. 16,804 households) could signal opportunities for flipping properties or rentals, especially with a median rent of $1,775. The strong Hispanic demographic also offers a niche market for tailored marketing strategies or culturally relevant property features.

For small-business owners, the population of over 60,000 and the dominant Hispanic community present a sizable customer base. Businesses catering to cultural preferences—think restaurants, retail, or services—could thrive here. The median income of $86,956 also indicates disposable income for local spending.

For analysts, these metrics provide a foundation for deeper studies into housing trends, economic growth, or demographic shifts in 90660. The data points to a stable, culturally distinct area worth monitoring for future opportunities.

Run This Study Yourself

• Curious about other ZIP codes or want to dive deeper into 90660? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic and housing data.
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• Use the insights to inform your next home purchase, investment decision, or business strategy with confidence.