Aug. 30, 2025
If you’re considering ZIP code 90804 for your next home, investment, or business venture, this demographic and housing snapshot offers a clear picture of the area based on the latest 2023 data. Located in a dynamic part of Long Beach, California, this ZIP code is home to a diverse population and a mix of housing opportunities. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, understanding the key metrics of 90804 can help you make informed decisions. Let’s dive into the numbers to uncover what makes this area unique and how it might align with your goals.
ZIP 90804 is home to a population of 38,306 residents, making it a moderately sized community with a vibrant mix of individuals and families. The area comprises 15,041 households, reflecting a strong residential base. With 15,998 total housing units, there’s a slight surplus of available homes compared to occupied households, which could indicate opportunities for buyers or renters looking to move in. This balance between population and housing suggests a stable community with room for growth, appealing to those seeking a place to settle or invest.
The median household income in ZIP 90804 stands at $68,940, positioning it as a middle-income area with reasonable earning potential for residents. Housing costs, however, reflect the competitive Southern California market. The median house value is $673,600, indicating a significant investment for prospective buyers but also potential for long-term value appreciation. For renters, the median rent is $1,801 per month, which aligns with the region’s higher cost of living. These figures suggest that while affordability may be a challenge for some, the area offers a solid foundation for those with the means to invest in property or establish a business catering to a mid-income demographic.
One of the standout features of ZIP 90804 is its cultural diversity, which shapes the community’s character and opportunities. The racial and ethnic composition shows Hispanic residents as the largest group at 47.98%, followed by White residents at 23.36%. Both Black and Asian populations each account for 12.47% of the area. This rich diversity creates a multicultural environment that can be a draw for businesses looking to serve varied customer bases or for families seeking an inclusive community to call home. Understanding this mix can help stakeholders tailor their strategies to resonate with local residents.
For homebuyers, ZIP 90804 presents a chance to join a diverse and established community, though the median home value of $673,600 requires careful financial planning. The slight surplus of housing units could mean less competition for available properties if you act quickly. Real estate investors and agents might find value in the area’s growth potential and cultural richness, which can drive demand for rentals or future sales, especially with a median rent of $1,801 appealing to tenants. Small-business owners can leverage the population of over 38,000 and the area’s diversity to offer products or services that cater to a wide range of needs and preferences. Analysts will appreciate the balanced metrics—middle-income households, varied demographics, and stable housing numbers—as a foundation for deeper market studies. Across all groups, the data points to a community with both challenges (cost of entry) and opportunities (cultural vibrancy and stability).
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