ZIP 91304 - 860Z200US91304 — Demographic Snapshot (2023)

Overview

If you’re considering a move, investment, or business opportunity in ZIP 91304, located in the heart of the San Fernando Valley in California, this demographic and housing snapshot offers a clear picture of the area. Based on 2023 data, we’ll break down key metrics like population, income, housing costs, and racial composition to help you make informed decisions. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights provide a foundation for understanding the community and its potential.

Population & Households

ZIP 91304 is home to a substantial population of 53,794 residents as of 2023. This sizable community is distributed across 18,369 households, reflecting a vibrant and active area. With 18,875 total housing units, the region shows a tight balance between available homes and occupied residences, suggesting a stable housing market with limited vacancy. For families, investors, or businesses, this population density indicates a strong local customer base and a community with consistent demand for housing and services.

Income & Housing Costs

The median household income in ZIP 91304 stands at $82,289, pointing to a relatively comfortable economic environment for many residents. However, housing costs are significant, with a median house value of $847,600. This figure reflects the high demand and competitive real estate market typical of the San Fernando Valley. For renters, the median rent is $1,927 per month, which aligns with the area’s elevated cost of living. These numbers are critical for homebuyers assessing affordability and for investors evaluating potential returns on rental properties or home sales.

Race & Ethnicity

ZIP 91304 boasts a diverse population, which adds to the cultural richness of the area. The racial and ethnic composition in 2023 breaks down as follows: Hispanic residents make up the largest group at 41.66%, followed by White residents at 32.08%. Asian individuals account for 16.75% of the population, while Black residents represent 4.19%. This diversity can be a draw for businesses seeking a broad customer base and for families looking for an inclusive community with varied perspectives and cultural offerings.

Key Facts

• Total population in ZIP 91304: 53,794 residents.
• Total households: 18,369, indicating a strong community base.
• Total housing units: 18,875, with minimal vacancy.
• Median household income: $82,289, suggesting moderate economic stability.
• Median house value: $847,600, reflecting a premium real estate market.
• Median rent: $1,927, aligning with high local housing costs.
• Diverse demographics: 41.66% Hispanic, 32.08% White, 16.75% Asian, 4.19% Black.

What This Means for You

For homebuyers, ZIP 91304 offers a diverse and sizable community, but the high median house value of $847,600 means you’ll need to budget carefully or explore financing options. The median income of $82,289 suggests many residents can afford these costs, but it’s worth comparing your financial situation to local norms. Investors and real estate agents will find opportunity in the tight housing market, with limited vacancies and strong rental demand at a median rent of $1,927. This could translate to steady cash flow for rental properties, though high purchase prices require a long-term investment strategy. Small-business owners can benefit from the area’s 53,794 residents and diverse demographic makeup, which supports a wide range of consumer needs—from cultural foods to specialized services. Finally, analysts can use these metrics to benchmark ZIP 91304 against neighboring areas, identifying trends in housing costs or population growth for deeper market studies.

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