Aug. 30, 2025
If you’re considering a move, investment, or business opportunity in ZIP 91731, located in the heart of California’s San Gabriel Valley, this demographic and housing snapshot offers a clear picture of the area. Based on 2023 data, we’ll break down key metrics like population, income, housing costs, and racial composition to help homebuyers, real estate investors, small-business owners, and analysts make informed decisions. Whether you’re eyeing a family home, a rental property, or a commercial space, understanding ZIP 91731’s profile is the first step to success.
ZIP 91731 is home to a population of 28,122 residents, making it a moderately sized community with a diverse and vibrant feel. These individuals are distributed across 8,361 households, reflecting a mix of family units, singles, and shared living arrangements. With 8,809 total housing units in the area, there’s a slight surplus of homes compared to households, which could indicate some availability for new residents or investors looking to enter the market. This balance suggests a stable residential base, ideal for those seeking a community with established roots.
The median household income in ZIP 91731 stands at $60,887, positioning it as a middle-income area where residents have a reasonable earning capacity. However, housing costs reflect the competitive nature of California’s real estate market. The median house value is $614,000, which may require careful financial planning for prospective buyers. For renters, the median rent is $1,583 per month, a significant expense that underscores the importance of budgeting for housing in this ZIP code. These figures highlight the need for buyers and investors to weigh affordability against potential long-term value appreciation.
ZIP 91731 boasts a rich cultural tapestry, with a racial and ethnic composition that reflects significant diversity. The largest demographic group is Hispanic, making up 64.96% of the population, followed by Asian residents at 28.33%. White residents account for 4.54%, while Black residents represent just 0.31%. This multicultural environment offers unique opportunities for businesses catering to diverse customer bases and creates a welcoming atmosphere for families from varied backgrounds looking to settle in a community that values inclusivity.
For homebuyers, ZIP 91731 presents a diverse community with a median house value of $614,000, which may appeal to those seeking long-term investment potential in a culturally rich area. However, the price point requires careful financial consideration, especially with a median household income of $60,887. Real estate investors and agents will find opportunities in the slight surplus of housing units (8,809 vs. 8,361 households), which could translate to available properties for purchase or rental, though high median rents of $1,583 suggest strong demand. Small-business owners can leverage the area’s diversity—especially the large Hispanic and Asian populations—to tailor products or services to specific cultural needs, potentially tapping into loyal customer bases. Analysts can use this data to benchmark ZIP 91731 against neighboring areas for deeper market insights. Across all groups, the key is to align your goals with the area’s economic and demographic realities for maximum impact.
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