Aug. 30, 2025
If you’re considering a move, investment, or business opportunity in ZIP 91754, located in Monterey Park, California, this demographic and housing snapshot offers a clear picture of the area in 2023. With a population of over 33,000 and a diverse cultural makeup, this ZIP code presents unique opportunities and challenges for homebuyers, real estate investors, small-business owners, and analysts. Drawing from the latest data, we’ll break down key metrics on population, income, housing, and ethnicity to help you make informed decisions.
ZIP 91754 is home to 33,176 residents, making it a moderately sized community with a vibrant local presence. These individuals are distributed across 12,041 households, reflecting a mix of family and individual living arrangements. The total number of housing units stands at 12,754, indicating a slight surplus of available homes compared to occupied households. This could suggest opportunities for buyers or renters looking to settle in the area, as well as potential inventory for investors to consider.
The median household income in ZIP 91754 is $81,890, which positions the area as relatively affluent compared to national averages. This income level supports a robust local economy, potentially benefiting small businesses targeting middle- to upper-middle-class consumers. On the housing front, the median home value is $845,000, reflecting a high-demand real estate market. For renters, the median rent is $1,884 per month, which aligns with the area’s elevated property values. These figures suggest that while homeownership may require significant financial planning, the area could offer strong long-term value for investors and buyers willing to commit.
ZIP 91754 stands out for its diverse population, with a racial and ethnic composition that shapes the community’s cultural fabric. The largest demographic group is Asian, accounting for 61.0% of residents, followed by Hispanic or Latino at 29.92%. White residents make up 5.8% of the population, while Black residents represent just 0.79%. This diversity can be a draw for businesses and individuals seeking a multicultural environment, offering unique opportunities to cater to varied cultural preferences and needs.
For homebuyers, ZIP 91754 offers a culturally rich community with high home values that suggest long-term investment potential, though the $845,000 median price point requires careful budgeting. The slight surplus of housing units (12,754 vs. 12,041 households) might provide some negotiating room, but competition could still be stiff given the desirable location.
For real estate investors and agents, the high median home value and rent ($1,884) indicate a market with strong returns, especially for rental properties catering to the area’s affluent and diverse population. The income levels suggest tenants and buyers have the means to sustain premium pricing.
For small-business owners, the median income of $81,890 and diverse demographic makeup present a promising customer base. Businesses that cater to Asian and Hispanic cultural preferences—think specialty foods, services, or retail—could find a receptive audience here.
For analysts, the data points to a stable, high-value area with a unique ethnic composition, which could inform broader market trends or targeted studies in suburban California communities.
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