ZIP 91913 - 860Z200US91913 — Demographic Snapshot (2023)

Explore ZIP 91913 demographics: 57,067 residents, $129,412 median income, $750,000 home values, and diverse community insights for 2023.

Aug. 26, 2025

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Overview

If you’re considering a move, investment, or business opportunity in ZIP 91913, located in the Chula Vista area of California, this demographic and housing snapshot offers a clear picture of the community in 2023. With a sizable population, strong income levels, and a diverse cultural makeup, this area presents unique opportunities for homebuyers, real estate investors, small-business owners, and analysts. Let’s break down the key metrics to help you understand what makes ZIP 91913 stand out.

Population & Households

ZIP 91913 is home to a vibrant community of 57,067 residents as of 2023. This population is supported by 17,086 households, indicating a robust residential base. The total number of housing units in the area stands at 17,880, suggesting a tight housing market with limited vacancy. For families and individuals looking to settle here, this points to a competitive environment where demand for homes may outpace supply.

Income & Housing Costs

One of the standout features of ZIP 91913 is its strong economic profile. The median household income is an impressive $129,412, reflecting a community with significant purchasing power. This income level supports a high quality of life and makes the area attractive for businesses targeting affluent customers.

On the housing front, the median home value is $750,000, positioning ZIP 91913 as a premium real estate market. For renters, the median monthly rent is $2,863, which aligns with the area’s upscale housing costs. These figures suggest that while the cost of living is high, the potential for property appreciation and stable rental income could be appealing to investors and homebuyers with the financial capacity to enter this market.

Race & Ethnicity

ZIP 91913 boasts a richly diverse population, which adds to its cultural vibrancy and appeal. The racial and ethnic composition includes 47.32% Hispanic, 25.27% Asian, 13.67% White, and 7.91% Black residents, among others. This diversity creates a dynamic community environment, offering unique opportunities for businesses to cater to varied cultural preferences and for residents to enjoy a multicultural lifestyle. For investors and analysts, this mix highlights the potential for inclusive marketing strategies and community-focused developments.

Key Facts

  • Total population: 57,067 residents in 2023.
  • Total households: 17,086, supporting a strong residential base.
  • Total housing units: 17,880, indicating limited vacancy.
  • Median household income: $129,412, showcasing economic strength.
  • Median home value: $750,000, reflecting a premium market.
  • Median rent: $2,863 per month, consistent with high housing costs.
  • Diverse demographics: 47.32% Hispanic, 25.27% Asian, 13.67% White, 7.91% Black.

What This Means for You

For homebuyers, ZIP 91913 offers a high-quality living environment with a diverse community and strong income levels, but be prepared for steep home prices and competitive bidding. A median home value of $750,000 means you’ll need to budget accordingly, though the potential for long-term value growth could make it a worthwhile investment.

For real estate investors and agents, the tight housing market (17,880 units for 17,086 households) and high median rent of $2,863 signal strong demand for both purchase and rental properties. This area could be ideal for targeting high-income renters or flipping properties in a premium market.

For small-business owners, the affluent population with a median income of $129,412 and a culturally diverse demographic profile present a prime opportunity to offer tailored products or services. Consider businesses that cater to family needs, cultural diversity, or upscale lifestyles to tap into this market.

For analysts, the data underscores a stable, growing community with economic vitality. The diversity and income metrics can inform market studies, while housing costs highlight the area’s positioning as a high-value location.

Run This Study Yourself

  • Visit ZipcodeGPT to access powerful demographic and housing analysis tools tailored to your needs.
  • Enter any ZIP code, like 91913, to uncover detailed insights on population, income, housing, and more.
  • Use the data to make informed decisions for your home purchase, investment, or business strategy with ease.

Frequently Asked Questions about ZIP 91913

  • What is the population of ZIP 91913?
    As of 2023, the estimated population of ZIP 91913 is 57,067.
  • How many households are in ZIP 91913?
    ZIP 91913 has approximately 17,086 households as of 2023.
  • What is the median household income in ZIP 91913?
    The median household income is $129,412 (ACS 2023).
  • What is the median home value in ZIP 91913?
    The median value of owner-occupied homes is $750,000 (ACS 2023).
  • What is the median monthly rent in ZIP 91913?
    Median gross rent is approximately $2,863 per month (ACS 2023).

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