ZIP 92104 - 860Z200US92104 — Demographic Snapshot (2023)

Overview

If you're considering a move, investment, or business opportunity in ZIP 92104, located in the heart of San Diego, California, understanding the local demographics and housing landscape is essential. This snapshot, based on 2023 data, offers a clear view of the population, income levels, housing costs, and cultural diversity in this vibrant area. Whether you're a homebuyer, real estate investor, small-business owner, or analyst, these insights can help you make informed decisions about living or working in 92104.

Population & Households

ZIP 92104 is home to a population of 46,912 residents, making it a moderately sized community within the San Diego metro area. These individuals are distributed across 23,142 households, reflecting a mix of family and individual living arrangements. With 24,580 total housing units in the area, there’s a slight surplus of units over households, which could indicate some availability for new residents or investors looking to enter the market. This balance suggests a dynamic community with room for growth or transition, depending on your goals.

Income & Housing Costs

The median household income in ZIP 92104 stands at $92,862, pointing to a relatively strong economic base for many residents. This income level supports a housing market where the median house value is $861,600—a significant investment that reflects the desirability of the area. For renters, the median rent is $1,925 per month, which aligns with the higher cost of living in San Diego. These figures suggest that 92104 is a competitive market, appealing to those with stable incomes but potentially challenging for first-time buyers or budget-conscious renters without careful planning.

Race & Ethnicity

The cultural fabric of ZIP 92104 is diverse, offering a blend of backgrounds that enrich the community. The racial composition includes 50.3% White, 6.94% Black, 5.57% Asian, and a significant 30.81% Hispanic population. This diversity creates a welcoming environment for residents and businesses alike, fostering a multicultural atmosphere that can appeal to a wide range of people. For businesses, this mix offers opportunities to cater to varied customer preferences, while homebuyers may appreciate the inclusive vibe of the neighborhood.

Key Facts

• Total population: 46,912 residents in ZIP 92104 as of 2023.
• Total households: 23,142, indicating a mix of family and solo living.
• Total housing units: 24,580, suggesting some availability for new occupants.
• Median household income: $92,862, reflecting a solid economic foundation.
• Median house value: $861,600, a high-value market for homeowners.
• Median rent: $1,925 per month, consistent with San Diego’s cost trends.
• Diversity: 50.3% White, 30.81% Hispanic, 6.94% Black, 5.57% Asian.

What This Means for You

For homebuyers, ZIP 92104 offers a vibrant, diverse community with a strong median income, but the high median house value of $861,600 means you’ll need to budget carefully or explore financing options. The slight surplus of housing units over households could provide some negotiation leverage if inventory is available. Real estate investors and agents will find a competitive market with high property values, ideal for long-term appreciation, though the $1,925 median rent suggests a robust rental demand for those focusing on income properties. Small-business owners can benefit from the area’s diversity and solid income levels, which support a customer base with disposable income—consider tailoring offerings to the multicultural population for maximum appeal. Analysts can use these metrics to benchmark 92104 against other ZIP codes, noting its economic stability and cultural richness as key drivers of value.

Run This Study Yourself

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