ZIP 92231 - 860Z200US92231 — Demographic Snapshot (2023)

Overview

If you’re considering a move, investment, or business opportunity in ZIP 92231, located in California’s Imperial County, this demographic and housing snapshot offers a clear picture of the area in 2023. With a population of over 38,000 and a predominantly Hispanic community, this ZIP code presents unique characteristics for homebuyers, real estate investors, small-business owners, and analysts. From household income to housing costs, we’ve compiled the latest data to help you make informed decisions about living or working in 92231.

Population & Households

ZIP 92231 is home to 38,547 residents, making it a moderately sized community with a strong local presence. The area supports 9,933 households, reflecting a tight-knit yet growing population base. With 11,799 total housing units, there’s a mix of occupied and vacant properties, which could signal opportunities for buyers or investors looking to enter the market. Understanding the balance between population and housing availability is key for anyone planning to settle or invest in this region.

Income & Housing Costs

The median household income in ZIP 92231 stands at $50,114, which provides a realistic benchmark for affordability and economic activity in the area. When it comes to housing, the median home value is $281,600, offering a relatively accessible entry point for buyers compared to many California markets. For renters, the median rent is $1,049 per month, which aligns with the income levels and suggests a balanced cost of living for those not ready to buy. These figures are critical for assessing whether this ZIP code fits your financial goals, whether you’re purchasing a home or evaluating rental demand as an investor.

Race & Ethnicity

The demographic makeup of ZIP 92231 is notably diverse, with a strong cultural identity. The population is overwhelmingly Hispanic, comprising 97.51% of residents. Other racial groups include White at 1.08%, Asian at 1.16%, and Black at 0.17%. This composition highlights a vibrant, predominantly Hispanic community, which can influence local culture, businesses, and market preferences. For small-business owners or investors, this demographic insight can guide product offerings, marketing strategies, or community engagement efforts tailored to the area’s unique identity.

Key Facts

• Total population: 38,547 residents in 2023, indicating a substantial community base.
• Total households: 9,933, reflecting the number of family or individual units in ZIP 92231.
• Total housing units: 11,799, with a mix of occupied and vacant properties.
• Median household income: $50,114, a key indicator of local economic health.
• Median home value: $281,600, offering a competitive price point for California.
• Median rent: $1,049, providing an affordable rental option for many residents.
• Hispanic population: 97.51%, shaping the cultural and social fabric of the area.

What This Means for You

For homebuyers, ZIP 92231 offers a median home value of $281,600, which is attractive within the California housing landscape. Paired with a median household income of $50,114, it suggests a market where homeownership may be within reach for many, though careful budgeting is advised. Real estate investors and agents should note the surplus of housing units (11,799 total units versus 9,933 households), which could indicate potential for rental properties or fixer-uppers in a growing area. The high Hispanic demographic also points to opportunities for culturally relevant marketing or property features that resonate with the community.

For small-business owners, the large population and distinct cultural makeup provide a clear target audience. Businesses catering to Hispanic preferences—whether through products, services, or bilingual communication—could thrive here. Finally, analysts can use this data to track trends in housing occupancy, income distribution, or demographic shifts, especially given the area’s unique ethnic composition. Whether your focus is personal, professional, or analytical, ZIP 92231 offers actionable insights for your next steps.

Run This Study Yourself

• Curious about other ZIP codes or want to dive deeper into 92231? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic data.
• Enter any ZIP code to access up-to-date population, housing, and income metrics tailored to your needs.
• Use the insights to make informed decisions for buying, investing, or launching a business in any area of interest.