ZIP 92704 - 860Z200US92704 — Demographic Snapshot (2023)

Explore ZIP 92704 demographics: 80,408 residents, $94,249 median income, $641,600 median home value, and diverse community insights for 2023.

Aug. 26, 2025

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Overview

If you're considering a move, investment, or business opportunity in ZIP 92704, located in Santa Ana, California, this demographic and housing snapshot offers a clear picture of the area in 2023. With a sizable population, diverse community, and robust housing market, this ZIP code presents unique opportunities and challenges for homebuyers, real estate investors, small-business owners, and analysts. Let’s break down the key metrics to help you make informed decisions about living or working in 92704.

Population & Households

ZIP 92704 is home to a population of 80,408 residents as of 2023, making it a densely populated urban area with a vibrant community. This population is distributed across 20,281 households, indicating an average household size of roughly four people. The total number of housing units stands at 20,887, suggesting a tight housing market with limited vacancy. For families or individuals looking to settle here, this points to a competitive environment for finding a home, while businesses can tap into a large local customer base.

Income & Housing Costs

The median household income in ZIP 92704 is $94,249, reflecting a solid economic foundation for many residents. This income level supports a housing market where the median home value is $641,600—a significant investment that aligns with California’s high real estate prices. For renters, the median monthly rent is $2,147, which is substantial and indicative of the area’s cost of living. Homebuyers and investors should note that while property values are high, the income levels suggest a community with purchasing power, potentially sustaining demand for housing and local services.

Race & Ethnicity

The demographic makeup of ZIP 92704 is notably diverse, offering a rich cultural tapestry. The largest ethnic group is Hispanic, comprising 71.18% of the population, followed by Asian residents at 18.34%. White residents account for 8.79%, while Black residents make up just 0.75%. This diversity shapes the community’s identity, influencing local businesses, schools, and cultural events. For business owners, this mix presents opportunities to cater to specific cultural needs or preferences, while homebuyers may appreciate the multicultural environment as a draw for family life.

Key Facts

  • Total population in ZIP 92704: 80,408 residents in 2023.
  • Total households: 20,281, with an average household size of about 4 people.
  • Total housing units: 20,887, indicating a tight market with limited availability.
  • Median household income: $94,249, supporting a strong local economy.
  • Median home value: $641,600, reflecting high demand in the real estate market.
  • Median rent: $2,147 per month, a significant cost for renters.
  • Ethnic composition: 71.18% Hispanic, 18.34% Asian, 8.79% White, 0.75% Black.

What This Means for You

For homebuyers, ZIP 92704 offers a vibrant, diverse community but comes with a high entry cost. With median home values at $641,600, you’ll need to budget carefully and act quickly in a competitive market. The strong median income of $94,249 suggests neighbors with financial stability, which can contribute to a stable neighborhood environment.

For real estate investors and agents, the limited housing stock (20,887 units for 80,408 people) signals potential for high demand and appreciation, though the high median price point may limit your buyer pool. Rental properties could be lucrative given the $2,147 median rent, appealing to those unable to buy in this market.

For small-business owners, the large population and cultural diversity of 92704 are assets. Tailoring products or services to the predominant Hispanic community (71.18%) or growing Asian demographic (18.34%) could carve out a loyal customer base. The solid household income also means residents have disposable income for local goods and services.

For analysts, these metrics highlight a densely populated, economically stable area with a competitive housing landscape. The data suggests long-term growth potential but also underscores affordability challenges for lower-income households.

Run This Study Yourself

  • Curious about other ZIP codes or want to dive deeper into 92704? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic and housing data.
  • Enter any ZIP code to access up-to-date metrics on population, income, housing costs, and more, tailored to your needs.
  • Use the insights to make informed decisions for buying, investing, or launching a business in any area of interest.

Frequently Asked Questions about ZIP 92704

  • What is the population of ZIP 92704?
    As of 2023, the estimated population of ZIP 92704 is 80,408.
  • How many households are in ZIP 92704?
    ZIP 92704 has approximately 20,281 households as of 2023.
  • What is the median household income in ZIP 92704?
    The median household income is $94,249 (ACS 2023).
  • What is the median home value in ZIP 92704?
    The median value of owner-occupied homes is $641,600 (ACS 2023).
  • What is the median monthly rent in ZIP 92704?
    Median gross rent is approximately $2,147 per month (ACS 2023).

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