Aug. 26, 2025
If you’re considering a move, investment, or business opportunity in ZIP 93117, located in the Santa Barbara area of California, this demographic and housing snapshot offers a clear picture of the community in 2023. With a population of over 52,000 and a mix of housing dynamics, this area presents unique opportunities and challenges for homebuyers, real estate investors, small-business owners, and analysts. Let’s break down the key metrics to help you make informed decisions about living, working, or investing in ZIP 93117.
ZIP 93117 is home to a sizable population of 52,225 residents as of 2023. This community supports 16,964 households, reflecting a diverse and active local population. The total number of housing units stands at 18,208, indicating a slight surplus of available homes compared to occupied households. This gap could signal opportunities for buyers or investors looking to enter the market, as well as potential rental demand for landlords.
The median household income in ZIP 93117 is $85,711, which suggests a relatively strong economic base for many residents. However, housing costs are notably high, aligning with broader trends in the Santa Barbara region. The median house value is $1,021,700, positioning this area as a premium real estate market. For renters, the median monthly rent is $1,980, which may be a significant expense for households but also highlights potential returns for property investors. These figures underscore the importance of financial planning for prospective buyers or businesses targeting this market.
The demographic makeup of ZIP 93117 reflects a diverse community with a blend of cultural backgrounds. White residents account for 47.44% of the population, while Hispanic or Latino residents make up 31.24%, forming a significant portion of the area. Asian residents represent 13.83%, and Black or African American residents comprise 2.59%. This diversity can be a draw for businesses seeking to serve a wide customer base or for families looking for an inclusive environment to call home.
For homebuyers, ZIP 93117 offers a diverse and sizable community, but the high median house value of over $1 million means you’ll need substantial financial resources or a strategic approach to financing. The median rent of $1,980 also suggests that renting might be a more accessible entry point while you save for a purchase. Consider working with a local real estate agent to identify properties that match your budget and long-term goals.
For investors and real estate agents, the gap between total housing units and occupied households (over 1,200 units) could indicate opportunities for flipping properties or offering rentals. The high median rent points to strong demand for rental units, potentially yielding solid returns. Focus on understanding local market trends to maximize your investment.
For small-business owners, the population of over 52,000 and diverse demographic profile provide a broad customer base. The median household income of $85,711 suggests many residents have disposable income for goods and services. Tailor your offerings to meet the needs of this multicultural community, and consider locations near residential hubs to capture foot traffic.
For analysts, these metrics offer a foundation for deeper research into economic trends, housing affordability, and community growth in ZIP 93117. Pair this data with historical trends or neighboring ZIP code comparisons to build a comprehensive view of the area’s trajectory.
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