ZIP 93304 - 860Z200US93304 — Demographic Snapshot (2023)

Overview

If you're considering a move, investment, or business opportunity in ZIP 93304, located in the Bakersfield area of California, this demographic and housing snapshot offers a clear picture of the community in 2023. With a diverse population, affordable housing relative to state averages, and a significant renter presence, this area presents unique opportunities and challenges for homebuyers, real estate investors, small-business owners, and analysts. Let’s dive into the data to help you make informed decisions about ZIP 93304.

Population & Households

ZIP 93304 is home to a substantial population of 51,457 residents as of 2023, making it a bustling community with a sizable local market. These residents are distributed across 15,599 households, reflecting a mix of family and individual living arrangements. With 16,380 total housing units in the area, there’s a small buffer of available properties, though occupancy rates remain high. This balance suggests a stable demand for housing, whether you're looking to buy, rent, or invest in this ZIP code.

Income & Housing Costs

The median household income in ZIP 93304 stands at $51,627, which is below the national average but aligns with many working-class communities in California’s Central Valley. For homebuyers and investors, the median house value of $228,800 offers a relatively accessible entry point compared to pricier coastal markets. Renters, who make up a significant portion of the population, face a median rent of $1,141 per month. This rental cost indicates a potential for steady returns for landlords, though affordability remains a concern for some residents given the income levels.

Race & Ethnicity

ZIP 93304 is a culturally diverse area, with a racial and ethnic composition that reflects a vibrant, multicultural community. The largest demographic group is Hispanic, comprising 71.17% of the population, followed by White residents at 14.25%, Black residents at 9.19%, and Asian residents at 3.04%. This diversity can be a significant draw for businesses and investors looking to cater to a wide range of cultural preferences and needs, as well as for families seeking an inclusive environment.

Key Facts

• Total population: 51,457 residents, offering a robust local customer base or community to engage with.
• Total households: 15,599, indicating a strong residential presence.
• Total housing units: 16,380, with a slight surplus over occupied households, suggesting limited availability.
• Median household income: $51,627, reflecting a working-class economic profile.
• Median house value: $228,800, an affordable option compared to many California markets.
• Median rent: $1,141, pointing to a significant rental market with moderate costs.
• Hispanic population: 71.17%, highlighting the area’s cultural diversity and dominant demographic.

What This Means for You

For homebuyers, ZIP 93304 offers a chance to purchase at a median value of $228,800, which is competitive for California. However, with a tight housing market (only a small gap between total units and households), acting quickly on listings may be necessary. Investors and real estate agents can find value in the rental demand, as the $1,141 median rent suggests consistent cash flow potential, especially given the area’s population size. Be mindful of income levels when setting rental prices to ensure affordability. Small-business owners can tap into a diverse customer base of over 51,000 residents, particularly by catering to the large Hispanic community through culturally relevant products or services. Finally, analysts will note the economic constraints of a $51,627 median income, which may influence consumer spending and housing trends in this ZIP code.

Run This Study Yourself

• Curious about other ZIP codes or want to dive deeper into ZIP 93304? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic and housing data.
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