ZIP 94123 - 860Z200US94123 — Demographic Snapshot (2023)

Explore ZIP 94123 demographics: 24,518 residents, $222,689 median income, $2M home values, and key housing insights for 2023.

Aug. 31, 2025

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Overview

If you’re considering a move, investment, or business opportunity in ZIP 94123, located in the heart of San Francisco, this demographic and housing snapshot offers a clear picture of the area in 2023. Known for its affluent community and prime location near iconic neighborhoods like the Marina District, this ZIP code presents unique opportunities and challenges for homebuyers, real estate investors, small-business owners, and analysts. Using the latest data, we’ll break down population trends, income levels, housing costs, and racial composition to help you make informed decisions.

Population & Households

ZIP 94123 is home to a population of 24,518 residents as of 2023. This figure reflects a compact yet vibrant community, ideal for those seeking an urban lifestyle with access to cultural and recreational amenities. The area comprises 12,510 households, indicating a mix of family and individual living arrangements. With 14,883 total housing units, there’s a notable difference between occupied and available properties, suggesting a tight housing market that could influence both buyers and investors looking to enter this space.

Income & Housing Costs

One of the standout metrics for ZIP 94123 is its median household income, which stands at an impressive $222,689. This high earning potential reflects the area’s status as a hub for professionals and high-income households, making it an attractive spot for businesses targeting affluent customers. However, housing costs align with this wealth—median home values reach $2,000,000, positioning this ZIP code among the most expensive in the region. For renters, the median rent is $3,248 per month, underscoring the premium cost of living. These figures highlight the financial barriers to entry but also the potential for significant returns on investment.

Race & Ethnicity

The demographic makeup of ZIP 94123 offers insight into its cultural fabric. The population is predominantly White, accounting for 73.23% of residents. Asian individuals make up 10.89%, while Hispanic or Latino residents represent 8.95% of the community. Black or African American residents constitute a smaller share at 0.49%. This composition suggests a relatively homogenous area with pockets of diversity, which could influence community dynamics, business offerings, and cultural events in the region. Understanding these demographics can help tailor strategies for engagement, whether you’re opening a business or integrating into the neighborhood.

Key Facts

  • Total population in ZIP 94123: 24,518 residents as of 2023.
  • Total households: 12,510, reflecting a mix of living arrangements.
  • Total housing units: 14,883, with some units unoccupied.
  • Median household income: $222,689, indicating a high-earning community.
  • Median home value: $2,000,000, a significant investment threshold.
  • Median rent: $3,248 per month, highlighting premium rental costs.
  • Racial composition: 73.23% White, 10.89% Asian, 8.95% Hispanic, 0.49% Black.

What This Means for You

For homebuyers, ZIP 94123 offers a prestigious address with access to San Francisco’s best amenities, but the $2,000,000 median home value and $3,248 median rent signal a need for substantial financial readiness. This area suits high-net-worth individuals or those securing premium financing. Real estate investors and agents will find a competitive market with high barriers to entry but strong potential for appreciation given the affluent demographic and limited housing stock. Focus on luxury properties or niche rental markets to maximize returns. Small-business owners can leverage the $222,689 median income to target upscale products or services—think boutique retail, fine dining, or professional services—but be prepared for high operational costs due to rent and competition. Analysts can use this data to benchmark ZIP 94123 against other urban ZIP codes, noting its unique blend of wealth and density as a driver of market trends.

Run This Study Yourself

  • Curious about diving deeper into ZIP 94123 or comparing it with another area? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic data.
  • Input any ZIP code to access detailed metrics on population, income, housing, and more, tailored to your needs.
  • Use the insights to inform your next move, whether you’re buying a home, investing, or planning a business venture.

Frequently Asked Questions about ZIP 94123

  • What is the population of ZIP 94123?
    As of 2023, the estimated population of ZIP 94123 is 24,518.
  • How many households are in ZIP 94123?
    ZIP 94123 has approximately 12,510 households as of 2023.
  • What is the median household income in ZIP 94123?
    The median household income is $222,689 (ACS 2023).
  • What is the median home value in ZIP 94123?
    The median value of owner-occupied homes is $2,000,000 (ACS 2023).
  • What is the median monthly rent in ZIP 94123?
    Median gross rent is approximately $3,248 per month (ACS 2023).

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