Aug. 30, 2025
If you’re considering a move, investment, or business opportunity in ZIP 96793, located in the heart of Maui, Hawaii, understanding the local demographics and housing landscape is essential. This snapshot provides a clear, data-driven look at the area’s population, income levels, housing costs, and cultural diversity based on the latest 2023 figures. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these insights will help you make informed decisions about this vibrant community.
ZIP 96793 is home to a population of 32,647 residents, making it a moderately sized community with a strong local presence. These individuals are distributed across 10,198 households, reflecting a mix of family and individual living arrangements. With 11,510 total housing units in the area, there’s a notable supply of homes, though availability can vary based on market demand and occupancy rates. This balance of population and housing suggests a stable residential base, ideal for those looking to settle or invest in a community with established roots.
The median household income in ZIP 96793 stands at $104,220, indicating a relatively affluent area compared to national averages. This income level supports a robust local economy, which can be a draw for businesses and investors seeking a financially stable customer base. On the housing front, the median home value is $776,100, reflecting the premium nature of real estate in this part of Maui. For renters, the median monthly rent is $1,797, which aligns with the higher cost of living in the region. These figures highlight the importance of financial planning for prospective buyers or tenants considering a move to this ZIP code.
The cultural fabric of ZIP 96793 is notably diverse, offering a rich community dynamic for residents and businesses alike. The racial composition includes 33.89% Asian, 16.18% White, 8.78% Hispanic, and 1.2% Black residents, among other groups. This diversity fosters a multicultural environment, which can be a significant advantage for small businesses catering to varied tastes and preferences, as well as for families seeking an inclusive place to call home. Understanding this mix can also help investors and agents tailor their strategies to meet the needs of different demographic segments.
For homebuyers, ZIP 96793 offers a premium market with median home values at $776,100, so it’s crucial to assess affordability and long-term value appreciation, especially given the strong median income of $104,220. Real estate investors and agents will find opportunities in a stable community with over 11,000 housing units, though high property values suggest a focus on luxury or long-term rental markets, with median rents at $1,797. Small-business owners can leverage the area’s diversity and economic strength to target a wide customer base, particularly in sectors like retail, dining, or services that cater to varied cultural needs. Analysts can use these metrics to benchmark ZIP 96793 against other regions, identifying trends in housing demand or demographic shifts. Across all groups, the data points to a community with both challenges (high costs) and opportunities (economic and cultural richness).
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