Aug. 30, 2025
If you’re considering a move, investment, or business opportunity in ZIP 97128, located in McMinnville, Oregon, this demographic and housing snapshot offers a clear picture of the area in 2023. With a population of over 38,000 and a mix of housing options, this ZIP code presents unique opportunities for homebuyers, real estate investors, small-business owners, and analysts. Let’s break down the key metrics to help you understand the community, economy, and housing landscape of 97128.
ZIP 97128 is home to a sizable population of 38,625 residents as of 2023. This community supports 14,602 households, reflecting a vibrant and active area with a strong residential base. The total number of housing units stands at 15,291, indicating a slight surplus of available homes compared to occupied households. This could signal opportunities for buyers or renters looking to settle in the area, as well as for investors eyeing potential rental properties.
The median household income in ZIP 97128 is $72,055, suggesting a stable economic foundation for many residents. This income level supports a housing market where the median home value is $419,200—a figure that reflects a competitive yet accessible market for buyers with moderate to high budgets. For renters, the median rent is $1,295 per month, which aligns with the income levels and offers a viable option for those not ready to purchase. These figures provide a balanced view of affordability and investment potential in 97128, catering to a range of financial situations.
The demographic makeup of ZIP 97128 showcases a diverse yet predominantly white population. Approximately 72.04% of residents identify as white, while 19.15% identify as Hispanic, making it the second-largest ethnic group in the area. Asian residents account for 1.74% of the population, and Black residents make up 0.5%. This diversity contributes to a culturally rich community, which can be a draw for businesses and families seeking an inclusive environment in McMinnville’s 97128 area.
For homebuyers, ZIP 97128 offers a promising market with a median home value of $419,200, which aligns well with the median household income of $72,055. The slight surplus of housing units (15,291 total) compared to households (14,602) suggests you may have room to negotiate or find a property that fits your needs. The area’s diversity and population size also point to a welcoming, established community.
For investors and real estate agents, the numbers in 97128 highlight potential in both rental and sales markets. With median rent at $1,295, rental properties could yield steady returns, especially given the population density. The home value trends also suggest room for appreciation, making this ZIP code a solid consideration for long-term investments.
For small-business owners, the population of 38,625 and household income levels indicate a customer base with disposable income. The cultural diversity (notably 19.15% Hispanic) offers opportunities to cater to varied tastes and needs, whether you’re opening a retail shop, restaurant, or service-based business in the 97128 area.
For analysts, these metrics provide a foundation for deeper market studies. The balance of income, housing costs, and demographic diversity in 97128 can inform broader regional trends or specific investment strategies.
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