ZIP 97212 - 860Z200US97212 — Demographic Snapshot (2023)

Overview

If you’re considering a move, investment, or business opportunity in ZIP 97212, located in Portland, Oregon, this demographic and housing snapshot offers a clear picture of the area in 2023. With a population of over 27,000 and a median household income exceeding $128,000, this ZIP code reflects a vibrant, affluent community. Whether you’re a homebuyer, real estate investor, small-business owner, or analyst, these metrics provide actionable insights into the local market and lifestyle. Let’s break down the key data points to help you make informed decisions.

Population & Households

ZIP 97212 is home to 27,573 residents, spread across 11,459 households. This indicates an average household size of roughly 2.4 people, suggesting a mix of families, couples, and individuals. The total number of housing units stands at 12,064, meaning there’s a small buffer of unoccupied or available properties—about 5% of units are not currently occupied. For homebuyers or investors, this relatively tight housing stock could signal competition for available properties, while businesses might see a stable customer base in this populated area.

Income & Housing Costs

One of the standout metrics for ZIP 97212 is its median household income of $128,098, which points to a high-earning community compared to national averages. This income level supports strong purchasing power, which is critical for small businesses targeting local consumers. On the housing front, the median house value is $824,800, reflecting a premium real estate market. For renters, the median rent is $1,790 per month, which aligns with the area’s higher cost of living. These figures suggest that both buying and renting in 97212 require significant financial resources, but they also indicate potential for strong property appreciation for investors.

Race & Ethnicity

The demographic makeup of ZIP 97212 shows a predominantly white population at 75.59%, with smaller but notable representation from other groups: Black residents make up 6.31%, Asian residents 3.33%, and Hispanic or Latino individuals 8.66%. This diversity, while not as pronounced as in some urban areas, still offers a blend of cultural perspectives. For businesses, this mix can inform marketing strategies or product offerings, while homebuyers might appreciate the community’s varied social fabric as a draw for a welcoming neighborhood environment.

Key Facts

• Total population in ZIP 97212: 27,573 residents in 2023.
• Total households: 11,459, with an average size of about 2.4 people.
• Total housing units: 12,064, with a vacancy rate of roughly 5%.
• Median household income: $128,098, indicating a high-earning community.
• Median house value: $824,800, reflecting a premium real estate market.
• Median rent: $1,790 per month, consistent with the area’s cost of living.
• Racial composition: 75.59% white, 6.31% Black, 3.33% Asian, 8.66% Hispanic.

What This Means for You

For homebuyers, ZIP 97212 offers a desirable but expensive market. With median home values over $800,000, you’ll need to budget accordingly, but the high median income suggests a stable, upscale neighborhood with potential for long-term value growth. Investors and real estate agents should note the tight housing supply—only about 5% of units are vacant—indicating strong demand and possible bidding wars. This could translate to solid returns on investment, especially in a community with such robust earning power. Small-business owners can leverage the area’s affluent demographic, with a median household income of $128,098, to target premium products or services, though high rents may impact operating costs. Analysts will find this data useful for benchmarking against other Portland ZIP codes or tracking trends in housing and income over time. Across all groups, the diversity and population density of 97212 signal a dynamic market with opportunities for those prepared to navigate its higher price points.

Run This Study Yourself

Want to dive deeper into ZIP 97212 or compare it with another area? Follow these steps to get customized insights:

• Visit ZipcodeGPT to access powerful demographic and housing analysis tools.
• Enter any ZIP code to generate a detailed report tailored to your needs.
• Use the data to inform your homebuying, investment, or business decisions with confidence.