ZIP 97218 - 860Z200US97218 — Demographic Snapshot (2023)

Explore ZIP 97218 demographics: population, income, housing costs, and racial diversity for homebuyers and investors in 2023.

Sept. 4, 2025

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Overview

If you’re considering a move, investment, or business opportunity in ZIP 97218, located in the Portland, Oregon area, this demographic and housing snapshot offers a clear picture of the community in 2023. With data on population, income, housing costs, and diversity, this analysis equips homebuyers, real estate investors, small-business owners, and analysts with actionable insights. Whether you’re evaluating affordability, market potential, or cultural fit, understanding ZIP 97218’s profile can guide your next steps.

Population & Households

ZIP 97218 is home to a population of 14,704 residents as of 2023, making it a moderately sized community with a distinct urban-suburban feel. This area supports 6,244 households, reflecting a mix of family and individual living arrangements. With 6,440 total housing units, there’s a slight surplus of homes compared to occupied households, which could indicate some availability for new residents or investors looking for rental opportunities. These figures suggest a stable community with room for growth, ideal for those seeking a balance between density and space.

Income & Housing Costs

The median household income in ZIP 97218 stands at $81,367, positioning it as a relatively affluent area compared to national averages. This income level supports a comfortable lifestyle for many residents and signals purchasing power for local businesses. On the housing front, the median house value is $493,300, reflecting a robust real estate market that may appeal to investors seeking appreciation potential. For renters, the median rent is $1,440 per month, which aligns with the area’s income levels but may require careful budgeting for some households. These metrics highlight ZIP 97218 as a market with strong economic foundations, though affordability could be a consideration for first-time buyers or lower-income renters.

Race & Ethnicity

ZIP 97218 boasts a diverse population, which adds to its cultural richness and appeal for a wide range of residents and businesses. The racial composition includes 55.1% White, 11.42% Black, 4.79% Asian, and 18.59% Hispanic residents. This diversity creates a vibrant community fabric, offering opportunities for cultural exchange and niche markets for small businesses. For homebuyers and investors, this mix can translate to a welcoming environment and varied demand for housing styles and amenities tailored to different cultural preferences.

Key Facts

  • Total population: 14,704 residents in 2023, offering a mid-sized community vibe.
  • Total households: 6,244, with a mix of family and solo living arrangements.
  • Total housing units: 6,440, suggesting some availability for new occupants.
  • Median household income: $81,367, indicating solid economic stability.
  • Median house value: $493,300, reflecting a strong real estate market.
  • Median rent: $1,440, a notable cost for renters to consider.
  • Diverse demographics: 55.1% White, 11.42% Black, 4.79% Asian, 18.59% Hispanic.

What This Means for You

For homebuyers, ZIP 97218 offers a diverse and stable community with a median house value of $493,300, which suggests long-term value but may require substantial investment upfront. The median rent of $1,440 also indicates that renting could be a viable short-term option while exploring the market. Real estate investors and agents will find potential in the slight surplus of housing units (6,440 total vs. 6,244 households), which could mean opportunities for rentals or flips, especially given the area’s strong median income of $81,367 supporting tenant affordability. Small-business owners can leverage the diverse population of 14,704 and their cultural backgrounds to offer targeted products or services, while the solid income levels suggest disposable income for local spending. Analysts can use these metrics to benchmark ZIP 97218 against other areas for market studies or investment portfolios, noting its economic and demographic balance as a key strength.

Run This Study Yourself

  • Curious about ZIP 97218 or another area? Dive into detailed demographic and housing data with ease.
  • Visit ZipcodeGPT to access powerful tools that break down population, income, and housing insights for any ZIP code.
  • Empower your decisions—run your own analysis today and uncover the metrics that matter most to you.

Frequently Asked Questions about ZIP 97218

  • What is the population of ZIP 97218?
    As of 2023, the estimated population of ZIP 97218 is 14,704.
  • How many households are in ZIP 97218?
    ZIP 97218 has approximately 6,244 households as of 2023.
  • What is the median household income in ZIP 97218?
    The median household income is $81,367 (ACS 2023).
  • What is the median home value in ZIP 97218?
    The median value of owner-occupied homes is $493,300 (ACS 2023).
  • What is the median monthly rent in ZIP 97218?
    Median gross rent is approximately $1,440 per month (ACS 2023).

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