ZIP 97232 - 860Z200US97232 — Demographic Snapshot (2023)

Overview

If you're considering a move, investment, or business opportunity in ZIP 97232, located in the heart of Portland, Oregon, understanding the local demographics and housing landscape is essential. This snapshot, based on 2023 data, offers a clear picture of the area's population, income levels, housing costs, and cultural diversity. Whether you're a homebuyer, real estate investor, small-business owner, or analyst, these insights will help you make informed decisions about this vibrant community.

Population & Households

ZIP 97232 is home to a population of 15,152 residents, making it a moderately sized urban area with a tight-knit feel. These individuals are distributed across 8,762 households, reflecting a community of families, singles, and professionals. With 9,594 total housing units in the area, there’s a mix of occupied and available properties, which could signal opportunities for buyers or investors looking to enter this market. The ratio of households to population suggests an average household size of about 1.7, indicating a prevalence of smaller households, possibly young professionals or couples without children.

Income & Housing Costs

The median household income in ZIP 97232 stands at $71,278, which points to a relatively comfortable earning capacity for many residents. This income level supports a housing market where the median home value is $801,300—a significant investment that reflects the area’s desirability and likely proximity to urban amenities in Portland. For renters, the median rent is $1,584 per month, which aligns with the income levels but may pose challenges for those on tighter budgets. These figures suggest a market that caters to middle- and upper-middle-income households, with housing costs reflecting a premium location.

Race & Ethnicity

The demographic makeup of ZIP 97232 showcases a diverse yet predominantly white population. About 68.4% of residents identify as white, while 13.61% are Hispanic, 4.8% are Black, and 4.67% are Asian. This mix indicates a community with cultural variety, though less pronounced than in some larger urban centers. For businesses and investors, this diversity can translate into a range of consumer needs and preferences, while homebuyers may appreciate the blend of perspectives and backgrounds in the neighborhood.

Key Facts

• Total population: 15,152 residents in 2023.
• Total households: 8,762, with an average size of approximately 1.7 people.
• Total housing units: 9,594, indicating some availability for new occupants.
• Median household income: $71,278, supporting a stable economic base.
• Median home value: $801,300, reflecting a high-demand housing market.
• Median rent: $1,584 per month, consistent with income levels.
• Racial composition: 68.4% white, 13.61% Hispanic, 4.8% Black, 4.67% Asian.

What This Means for You

For homebuyers, ZIP 97232 offers a premium market with median home values at $801,300, suggesting that properties here are a long-term investment in a sought-after area. Be prepared for competitive pricing and consider your budget carefully, as the median income of $71,278 may require strategic financial planning for some. Renters should note the $1,584 median rent, which could be manageable for dual-income households but might stretch single earners.

Real estate investors and agents will find potential in the 9,594 housing units, with a portion likely available for turnover or development. The smaller household size (around 1.7) could mean demand for compact, modern living spaces—think condos or apartments—especially near urban centers. The income and home value data also suggest a stable market for high-end flips or rentals.

Small-business owners can leverage the diverse population of 15,152 and the cultural mix (with significant Hispanic and smaller Black and Asian communities) to tailor products or services. The income level supports discretionary spending, so businesses in dining, retail, or wellness might thrive, especially if they cater to the tastes of a younger, professional demographic.

Analysts can use these metrics as a baseline for deeper studies into housing trends, economic stability, or community needs in ZIP 97232, particularly when comparing it to adjacent ZIP codes or broader Portland data.

Run This Study Yourself

• Curious about other areas or want to dive deeper into ZIP 97232? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic and housing data.
• Enter any ZIP code to access up-to-date metrics on population, income, housing, and more, tailored to your needs.
• Use the insights to inform your next home purchase, investment decision, or business strategy with confidence.