ZIP 97306 - 860Z200US97306 — Demographic Snapshot (2023)

Overview

If you're considering a move, investment, or business opportunity in ZIP 97306, located in the Salem, Oregon area, understanding the local demographics and housing landscape is essential. This snapshot provides a detailed look at the population, income levels, housing costs, and racial composition for 2023, based on the latest available data. Whether you're a homebuyer, real estate investor, small-business owner, or analyst, these insights can help you make informed decisions about this vibrant community.

Population & Households

ZIP 97306 is home to a population of 34,160 residents as of 2023. This sizable community is spread across 13,635 households, indicating a mix of family and individual living arrangements. With 14,151 total housing units in the area, there’s a slight surplus of homes compared to occupied households, which could suggest some availability for new residents or investors looking to enter the market. This balance between population and housing units offers a glimpse into the area’s capacity to accommodate growth or shifts in demand.

Income & Housing Costs

The median household income in ZIP 97306 stands at $89,773, reflecting a relatively strong economic base for the area. This income level suggests that many residents have the financial stability to support local businesses and invest in homeownership. On the housing front, the median house value is $438,900, positioning this ZIP code as a competitive yet accessible market for buyers in the Salem region. For renters, the median rent is $1,455 per month, which aligns with the area’s income levels but may require careful budgeting for some households. These figures highlight a market with solid value for both homeowners and investors seeking rental properties.

Race & Ethnicity

The demographic makeup of ZIP 97306 is diverse, with a majority of residents identifying as White at 73.82%. The Hispanic population accounts for 11.97%, adding cultural richness to the community. Asian residents make up 5.42%, while Black residents represent 1.47% of the population. This blend of backgrounds creates a multifaceted community, which can be a draw for businesses and families seeking an inclusive environment. Understanding this composition is key for small-business owners tailoring services or products to local needs and for investors assessing community dynamics.

Key Facts

• Total population in ZIP 97306: 34,160 residents.
• Total households: 13,635, with 14,151 total housing units.
• Median household income: $89,773, indicating a stable economic foundation.
• Median house value: $438,900, offering a competitive housing market.
• Median rent: $1,455 per month, reflecting rental demand.
• Racial composition: 73.82% White, 11.97% Hispanic, 5.42% Asian, 1.47% Black.

What This Means for You

For homebuyers, ZIP 97306 offers a promising market with a median house value of $438,900, which is reasonable for the Salem area, especially given the strong median household income of $89,773. This suggests you’re likely to find properties that hold value over time. Investors and real estate agents will appreciate the slight surplus of housing units (14,151) over households (13,635), hinting at potential opportunities for rentals or flips, particularly with a median rent of $1,455 that supports steady cash flow. Small-business owners can leverage the diverse population of 34,160 and the area’s economic stability to target a wide customer base, especially by catering to the cultural diversity reflected in the racial composition. Analysts can use these metrics to benchmark ZIP 97306 against neighboring areas, identifying trends in growth or housing demand. Whatever your goal, these insights provide a solid foundation for your next steps.

Run This Study Yourself

• Want to dive deeper into ZIP 97306 or compare it with another area? Start by visiting ZipcodeGPT for a user-friendly analysis tool.
• Enter any ZIP code to access up-to-date demographic, housing, and economic data tailored to your needs.
• Use the insights to make confident decisions, whether you’re buying, investing, or planning a business venture.