Aug. 26, 2025
If you’re considering a move, investment, or business opportunity in ZIP 97402, located in the Eugene area of Oregon, this demographic and housing snapshot offers a clear picture of the community in 2023. With a population of over 54,000 and a mix of housing options, this area presents unique opportunities and challenges for homebuyers, real estate investors, small-business owners, and analysts. Let’s dive into the latest data to help you make informed decisions about living or working in this vibrant ZIP code.
ZIP 97402 is home to 54,199 residents, making it a sizable community with a diverse range of needs and opportunities. These individuals are spread across 23,077 households, reflecting a mix of family sizes and living arrangements. The total number of housing units stands at 23,882, indicating a slight surplus of available homes compared to occupied households. This could suggest potential for growth or investment in the housing market, especially for those looking to buy or rent in the area.
The median household income in ZIP 97402 is $55,743, which provides a benchmark for understanding the economic landscape of the area. This income level suggests a community with moderate earning power, which can influence housing affordability and local business viability. On the housing front, the median home value is $330,000, a figure that positions this ZIP code as a potentially accessible market for first-time buyers or investors seeking value in a growing region. For renters, the median rent is $1,287 per month, reflecting a rental market that may appeal to those not yet ready to buy or seeking flexibility.
The demographic makeup of ZIP 97402 offers insight into the cultural diversity of the area. The population is predominantly White at 71.81%, with significant representation from the Hispanic community at 16.63%. Other groups include Black residents at 1.82% and Asian residents at 2.23%. This diversity shapes the community’s social fabric, influencing everything from local businesses to school systems and cultural events. For businesses and investors, understanding this mix can help tailor offerings to meet the needs of a varied customer base.
For homebuyers, ZIP 97402 offers a median home value of $330,000, which could be an attractive entry point compared to pricier nearby markets. The slight surplus of housing units (23,882 total versus 23,077 households) might also mean less competition for available properties. Investors and real estate agents can take note of this dynamic, as it suggests room for rental or flip opportunities, especially with a median rent of $1,287 that could appeal to tenants. Small-business owners should consider the moderate median income of $55,743 and diverse population when planning products or services—catering to a broad demographic, including a significant Hispanic community (16.63%), could be a smart strategy. Analysts can use these metrics to benchmark ZIP 97402 against neighboring areas, identifying trends in housing demand or economic growth.
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